2010 Geneva Motor Show – The good, the bad and the ugly


Last week the 2010 edition of the Geneva Motor Show opened up to a plethora of carmakers, tuners and, of course, visitors. We saw everything from powerful sportscars to conservative hybrids, to electrifying … electric vehicles and bold concepts showcasing the future.

But now that we’re in the second week of the show, everything that was worth seeing is already known. For those of you who haven’t reached the show or didn’t have enough time to check out our coverage, we compiled an article with the good, the bad and the ugly parts of the Swiss motor show.

Curious to see just what those parts are? Then hit the jump and find out.

The Good

There were definitely a lot of great parts to the 2010 Geneva Motor Show. We saw some powerful pocket rockets, like the Fiat 500C Abarth or the Fiat Punto Abarth, but the most important one was the new Volkswagen Polo GTI. Petrol-heads saw the Lamborghini Gallardo LP 570-4 Superleggera, hybrid enthusiasts the Ferrari 599 HY-KERS and electric enthusiasts the Porsche 918 Spyder Concept.

Overall, if you had any passion regarding cars, the Geneva show more than satisfied it, with plenty of great things to admire.

The Bad

Sadly, things weren’t that peachy in Switzerland. We were treated to some pretty mind boggling models, including the plastic filled Volkswagen CrossPolo and CrossGolf, or even the Subaru Impreza VX. We also saw some pretty futuristic concepts, like the Honda 3R-C but also the here-to-stay Aston Martin Cygnet city car. The industry is moving forward into many directions, but some just aren’t pretty.

If you managed to keep your eyes away from these models, you day just got a whole lot better.

The Ugly

You could say we’ve been leading up to this. While there were plenty of things in the Bad category worthy of a place here, the Sbarro Autobau concept really took the proverbial cake. From its fish-like appearance, to its impracticality, to its simple presence, everything “impressed” Geneva attendants, and not in a good way. While some may file the design as controversial, we’re calling it purely and simply: it’s ugly!


While the Geneva show is preparing to close its doors, don’t forget that the New York Auto Show is getting ready to open its own, on March 31. Until then, you can check back to our site and find out the latest news. Good, bad or ugly, we don’t discriminate (much).

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