2011 Dodge Charger – Never neutral commercials
Here comes the new advertising campaign from Dodge to promote their 2011 Dodge Charger. The slogan is “Never Neutral” and, boy, are the commercials fun! I don’t think that the punch line reveals a whole lot, but they certainly underline that they’ll never color inside the lines. With grey.
Dodge is aiming to promote the new Charger as a driver’s car, the way it’s always been, if you ask me. There’s nothing like a real, hands on driving experience and Dodge knows that. They make a pretty good point with their spots and they also pick in their competitors. We would’ve liked a bit more on screen aggression than a passive aggressive attitude, but I guess it’s a good start.
What do you think about these ads? Hit the jump, watch and enjoy!
Post tags: Tags: 2011 dodge charger, Dodge, never neutral, never neutral campaign