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2011 Dodge Charger – Never neutral commercials

Here comes the new advertising campaign from Dodge to promote their 2011 Dodge Charger. The slogan is “Never Neutral” and, boy, are the commercials fun! I don’t think that the punch line reveals a whole lot, but they certainly underline that they’ll never color inside the lines. With grey.

Dodge is aiming to promote the new Charger as a driver’s car, the way it’s always been, if you ask me. There’s nothing like a real, hands on driving experience and Dodge knows that. They make a pretty good point with their spots and they also pick in their competitors. We would’ve liked a bit more on screen aggression than a passive aggressive attitude, but I guess it’s a good start.

What do you think about these ads? Hit the jump, watch and enjoy!

[youtube]http://www.youtube.com/watch?v=QWy6A6bLSW0[/youtube]

[youtube]http://www.youtube.com/watch?v=mkUdQtINflw[/youtube]

Source: Autoblog.