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2012 Buick Verano’s price starts at $23,470

Buick just announced today the price tag for its new luxury automobile: the Verano (which also means “summer” in Spanish). The price is set to start at $23,470, including $885 in destination charges.

The new addition to Buick’s portfolio is expected to attract new customers to this luxury brand, since both the exterior and interior design are crafted with care and attention to details.

The Verano comes as Buick’s third completely new model in the past three years and open the compact segment for the brand, which has always focused on delivering comfort and luxury.

The Verano will be available in three models, with the top model priced at $26,850, including destination charge. Fuel-efficient 2.4L four-cylinder engine and and a six-speed automatic transmission are mounted on all the models. The engine produces 180 hp at 6,700 rpm with 171 lb.-ft. of torque at 4,900 rpm.

“Verano is a great new addition to Buick because it expands the brand’s reach,” said Tony DiSalle, U.S. vice president of Buick Marketing. “With Verano, we’re inviting new customers into the Buick family, giving us the opportunity and privilege of building longtime Buick loyalty.”

This is also a very quiet car, since, according to Buick, “a dozen noise-reducing and noise-cancelling technologies are used in more than 50 areas of Verano’s body structure for increased cabin isolation and quietness.” So if you’re kids are too noisy, you can take a nap in the car. :)

The Verano competes with the Acura TSX sedan and the Lexus IS 250, but boasts about having more passenger and cargo volume than them.

What do you think about this price range? Does it seem a good deal for a luxury car?

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