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2012 Ford Focus Wagon revealed before Geneva debut

Ford is slowly but surely adding to the lineup of cars based on its new C platform. After revealing the C-Max and Grand C-Max last year, the four-door sedan and five-door hatch version of the 2012 Focus at the Detroit Auto Show this year, the company will now present the 2012 Ford Focus Wagon, at the 2010 Geneva Motor Show.

The car is pretty much just what you’d expect, a wagon variant of the 2012 Focus we saw earlier in Detroit. Its elongated look and utilitarian concept most likely won’t arrive in North America, given the lack of demand for such models in the US, for example.

Frank Davis, executive director of Ford’s North American lineup revealed that the last time a Focus wagon was offered, market share never surpassed 14 percent, meaning it was extremely bad for business. However Davis doesn’t rule out the introduction of the 2012 Focus Wagon in the US, if the demand exists.

This is due to the global product the new Focus will be, sharing almost 80% of its parts all around the world. As such, the changes made to the Michigan assembly plant would be minimal to produce the Wagon variant. Either way, Europeans will be able to see the new car at the Geneva show starting today. Production of the 2012 Focus is set to begin this fall, in both Europe and the US.

Source: Ford

One Response to 2012 Ford Focus Wagon revealed before Geneva debut

  1. [...] versions.We’ve already seen the hatchback and the sedan back at the Detroit Auto Show. We saw the Focus wagon in Geneva, and now, according to AutoExpress, a more powerful version, the Focus ST, will be making its debut [...]

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