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2012 Toyota Yaris Unboxed, Literally

2012 U.S.-spec Toyota Yaris

If you’re no stranger to YouTube, it means that you’ve probably seen a bunch of unboxing videos of various products like mobile phones, laptops, video game consoles and other products. It’s a good way of finding more about a certain product and why not, a method of showing off your latest purchase. What you certainly haven’t seen is an unboxing of a car.

The first people that managed to do this were the guys from Toyota who had the idea of making an unboxing video for their 2012 Yaris. Of course, by Toyota we mean the advertising agency that they hired. Although this isn’t what you would consider to be an original idea, the end result is excellent. As mentioned in the title, what we see is an actual unboxing of the company’s model.

The new Yaris comes in a box that has instructions imprinted on it so that the customers can easily remove it. The first thing the person in this video finds after removing the box is the key of the car and after that he starts reading the gigantic manual. On the front page of this manual it says that this is a car and after that we learn about some of the “features” of the Yaris, like seats which make driving the car more comfortable, along with a “honkable horn” for communicating with other people.

If you ever wondered if you can put your burrito inside the glove box, you’ll be happy to hear that the 2012MY Yaris has one so you won’t starve while on the road. Speaking of the road, you’ll be driving on round wheels, yet another feature of the car, along with the windows that “go up and down”. The back of the car is spacious enough to hold a “gigantic silica packet” while the steering wheel has the appropriate size.


This unboxing has been done by Adam Frucci, who indirectly points out that although this car is so small that it fits inside a box, it still manages to offer enough cargo space and has all the rest of the features that you would expect from a modern car, including here an USB port in the aforementioned glovebox where you can store your food.

The new Yaris is going to be available in both 3- and 5-door body styles while clients will be able to choose from one of the following three engines: a 1.0-liter gasoline unit, a beefier 1.33-liter and a 1.4-liter D-4D turbodiesel. The first one produces 68 hp and has a peak torque of 68 lb.-ft while fuel economy is rated to be 58.9 mpg. The 1.33-liter power unit develops 98 hp and 92 lb.-ft of torque and can return 56.5 mpg when mated to the Multidrive S gearbox. The diesel engine features a diesel particulate filter as standard and generates 89 hp and a peak torque of 151 lb.-ft. Linked to a 6-speed manual transmission, the 2012 Yaris returns 72.4 mpg.

Without any doubt, it is one of the best ads for a car we’ve seen in the last period and it perfectly points out some of the strengths of the 2012 Toyota Yaris, without having to include malicious references to other rivals in this segment, a habit you’ve probably noticed among the German automakers.

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