$50 million campaign for the 2008 Cadillac CTS

Cadillac announced that they will spend somewhere between $30 million and $50 million on the advertising campaign for the 2008 Cadillac CTS. In an interview for Automotive News, Jim Taylor, Cadillac’s general manager said:

“We’ll put the pedal to the metal over the next couple of months to make sure the CTS is noticed. We absolutely will not have an underfunded CTS launch.”

So get ready for some serious Cadillac promotion in the future.

Post tags: Tags: advertising, Cadillac, campaign, cts