A new Ferrari every year, thanks to the company’s new four-year product life cycle plan
We already know that Ferrari plans on releasing six new models in the following years, eventually replacing or upgrading the existing ones.
Now, the product life cycle plan has also been revealed, guaranteeing one new Ferrari model each year.
According to the Italian supercar manufacturer, every model will have an eight year long life cycle, with a refreshed M (standing for Modificato) version scheduled to appear at the four-year mark.
Four essential models will continue to be present: two ‘versatile’ GT models (the California and 612 Scaglietti) and two proper sportscars (458 Italia and 599 GTB Fiorano). Besides these models, performance Scuderia or convertible Spider editions will appear, not to mention a hypercar model, like the Enzo.
This new product plan will be kicked off by the 612’s replacement next year, followed by the 2012 599 replacement and so on.
Source: MotorTrend
Post tags: Tags: Ferrari, ferrari 458 italia, ferrari 599 gtb fiorano, ferrari 612 scaglietti, ferrari california, plan
