Aston Martin Opens First Dealership In India
To get as much piece of the action as possible, British car manufacturer Aston Martin has opened its first dealership in India, in the city of Mumbai. As most of you know, in India there is a significant increase in the demand of luxury cars. Last year, the car market posted sales of 1.87 million units, which is 25% more than in 2009. More important for Aston Martin, the luxury car segment went up by an impressive 70% in 2010.
To open its first dealership and after-sales facilities there, AM team up with Performance Cars, which is a division of Infinity Cars Pvt. Ltd. In the near future, Aston wants to open a second dealership in New Delhi.
Customers will be able to test drive and buy plenty of models, like the: V8 Vantage Coupe & Roadster, V12 Vantage, DBS Coupe & Volante, DB9 Coupe & Volante, along with the gorgeous four-door Rapide. Pretty soon, AM will also offer the recently launched V8 Vantage S and the Virage models.
After opening up this showroom in India, the company has expanded its network to 134 dealers, spread in 42 countries. They’ve recently opened dealerships in Brazil, Chile, Greece, Czech Republic, Turkey, Croatia and Taiwan.
Aston Martin is not the only car manufacturer to launch a dealership in India as a couple of weeks ago Maserati announced its plans on opening up its own showroom in Mumbai later this year. A second Maserati dealership should be up and running in New Delhi at the beginning of next year. By 2015, five more will be opened.
Source: Aston Martin via Carscoop
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