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Audi Says A7 Will Bring New Clients

2011 Audi A7

With the new A7 coupe-styled four-door car, Audi hopes that it will attract more customers. The Germans are planning to sell approximately 200,000 of the first A7 generation. The car went on sale this September in Europe and it will be available for the rest of the world next year, including the United States market in which it will be available next spring.

Peter Schwarzenbaeur, who is the sales chief over at Audi, recently stated that “We expect about two-thirds of buyers worldwide to be new customers.” He also affirmed that the new A7 model is the “next step-up from the Audi A6 segment, where we are registering high growth sales worldwide.”

A premiere for Audi is the installation of a head-up display on the A7 model that projects the automobile’s most crucial data right onto the windshield. This new car can also be equipped with various features that were previously available on the A8 limousine, like the night vision assistant in a form of a heat-image that is capable of looking up ahead up to 984 feet (300 meters). All the safety systems and features of the A8 can be implemented into the A7, like the active lane assistance for example. What this system does is when the car leaves the lane; it will intervene in the A7’s power steering and will return the car to the lane on its own.

2011 Audi A7

The A7 sports a WiFi hotspot which will allow the passengers of the car to connect up to 8 devices from an iPad to a notebook to the Internet simultaneously.

The standard price for the Audi A7 in Germany is about $71,000 (51,650 euros). This new model is a part of the program revealed by Audi to increase their lineup to 42 vehicles in the next five years, from a total of 34 cars as of 2009. A new-entry to the lineup is the Audi A1 subcompact which was launched this summer.

Audi is also planning on dethroning BMW as the world’s largest luxury car automaker by 2015 and plans on selling 1.08 million automobiles in 2010.


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