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Audi signs partnership with Prada

It looks like Prada, the Italian fashion giant, is really fond of the automotive market, because after last year we announced a partnership with Hyundai for a special edition of the Genesis Sedan, a couple of days ago Prada announced another deal with a very important car maker, Audi. So far there’s no word about possible special editions of Audi models, instead, the two companies will work together this year for some high-profile events, the first one being the yacht “Luna Rossa” during the Louis Vuitton Pacific Series.

“Audi and Prada are strong brands,” said Peter Schwarzenbauer, Audi AG board of management member for marketing and sales. “We aim to pool these strengths and build up a long-term partnership.”

Source: Inside Line


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