BMW starts mysterious Dontblogaboutthis site, teases new hybrid/electric model


It seems that slow teasers that reveal parts of new cars are so 2009, as for the upcoming Paris Motor Show, BMW has taken viral marketing to a whole new level.

The German company recently launched a new website called DontBlogAboutThis, in which a special type of BMW 6 Series is showcased with stickers on it.

While the website only shows brief part of the car, there’s also a video showing the 6 Series in motion, but the distinct sound of an internal combustion engine is apparently absent. Also, as you can see below, it is equipped with special wheels as seen on hybrid or electric models.


Another photo was revealed afterwards, showcasing that we may be dealing with a very special type of BMW. While from the back it looks like a regular 6 Series, the front, as you can see above in a brightened version, appears to be that of the Vision EfficientDynamics hybrid show car.

Frankly, our guess is as good as yours. All will be revealed at the Paris Motor Show though. Hit the jump to see the two videos of this mysterious BMW in action.

Source: DontBlogAboutThis

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