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BMW’s DriveNow service is all about sharing

Car sharing has always been a nice idea, something for the environmentalists to nibble and something for the auto industry to make it feel good about polluting the world. But car sharing has never been cool. Not until BMW took a spin at it.

The Germans thought long and hard and came up with DriveNow, a new car sharing service from BMW i, MINI and SIXT. BMW understood that apps will shape the way we connect with the world and the devices around us, so they found a very exciting use for them: find a car included in the DriveNow system and drive it to your destination. You don’t need to own it, you pay by the minute, and gas and parking are included.

You can find a car on the website or on the street, or using the iPhone app on your smartphone. Futuristic? A bit. Useful? Immensely!

The first city to benefit from this program will be Munich and the second will be Berlin, starting this April.

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Via BMW i.

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