BrandZ Top 100 Places Toyota On No.1 Spot
Despite a long and agonizing recall campaign, the Japanese automaker Toyota has managed to regain its position as the most valuable auto brand in the world, jumping 11% to $24.2 billion in the BrandZ Top 100 annual ranking, overtaking BMW, last year’s number one brand. These results have been compiled by the Millward Brown research company. From 2006 to 2009, Toyota was the most valuable auto brand in the world.
Mercedes-Benz managed to grab the 3rd spot this year, with a 12% increase, overtaking Honda, which was followed by Porsche. Nissan achieved a 17% increase, mostly by its highly-acclaimed Leaf model, finishing the top on the 6th place.
Millward Brown measures brand equity, based on interviewing more than one million consumers globally and analyzing business and finance performance of each automaker by using data from Bloomberg and Datamonitor.
Here is the top 10 of the world’s most valuable car brands in $ billion; rank in top 100; % change
1. Toyota $24.2 — 27 –11%
2. BMW $22.4 — 30 — 3%
3. Mercedes $15.3 — 50 — 12%
4. Honda $14.2 — 56 — -1%
5. Porsche $12.4 –66 — -3%
6. Nissan $10.1 — 88 — 17%
7 VW $7.4 — * — 6%
8. Ford $7.4 — * –5%
9. Audi $3.8 — * — 5%
10. Lexus $3.7 — * –new
* Did not qualify for the top 100
This year’s top 100 ranking is led by Apple, with a brand value of $153 billion, followed by last year’s Google, with $111 billion.
Source: Millward Brown via AutoNews
Post tags: Tags: brandz top 100, Toyota
