rpmGo.com

Follow @rpmgo

Buick defines your luxury in their new ad


There comes a moment in a car maker’s life when it decides to make a new statement about its values. That moment is marked by the release of what advertisers call a “brand anthem”. It’s usually a quite lengthy TV spot, when someone talks in a quiet voice, while different scenarios unfold.

Buick decided to rely on a new definition of luxury, conceived for the normal people, as they say. This is an attempt from the car maker to lower the age segment they’re trying to hit. Also, they’re hitting the refresh button on their definition of lifestyle and what matters in life, so that it can fit a more convenient perspective and catch the buyers’ eye. Let’s see what they’ve done:

[youtube]http://www.youtube.com/watch?v=TWEaI3Dapaw[/youtube]

What do you think about this new anthem? Do you think it could actually help Buick get a boost?

Source: Autoblog.

Powered by Crowd Ignite