Buick promotes 2011 Regal with parties in the ‘Moment of Truth’ campaign

The 2011 Buick Regal marks a turning point for GM’s Tri-Shield brand, which will gain a new identity and position itself as far away as possible from the ‘Buick is for old guys’ image.

As such, the marketing team has launched a new campaign, called the ‘Moment of Truth’. If you’re thinking this is just a new series of ads or billboards which will be appearing across the US, then you’re very wrong.

In order to highlight the new ‘hip and groovy’ Buick, the company will be hosting parties across the USA, where participants will be given flip cameras and asked to record their feelings about the party and about Buick itself.

So, people from Miami, New York, Philadelphia or Chicago, get ready to party with Buick!

Seriously now, the campaign might be onto something, as the majority of its new audience target, the 35-40 year olds, don’t exactly think too fondly of Buick or aren’t even aware of the new products.

The new campaign will be kicked off at the end of June, so get ready for partying, new Buick style.

Source: Automotive News via Autoblog

If you want to know every time we post great stuff like this one, you can follow us on Twitter, subscribe to our RSS Feed or subscribe by e-mail (don't worry, we're not going to spam you, we promise!

Test Drives

  • BMW X6 ActiveHybrid Review MINI Cooper S Mayfair Review Citroen C3 Picasso Review


Recent Posts

  • 2012 BMW 6 Series Convertible spotted at ...
  • Horror of the day: Car thong
  • Study: BMW drivers are angriest in ...
  • Citroen Survolt Art Car created by ...
  • Pagani Zonda 750: A one-off purple ...
  • Porsche blocks employees' access to ...
  • Put your sunglasses on: the Toyota iQ ...
  • Bumblebee crashes into police car on ...
  • Aston Martin Cygnet production confirmed
  • Special edition Chevrolet Camaro ...


Most popular tags