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Cadillac planning BMW 3-Series and Mercedes C-Class competitor

According to Automotive News, GM is very ambitious with its future plans. In a telephone conversation with Cadillac spokesman Nick Twork, they were told Cadillac is currently planning a model positioned below the CTS which will be a direct competitor to BMW’s 3-Series and Mercedes’ C-Class. In order to be successful with the model, Cadillac plans on investin $190 million in the Lansing Grand River assembly plant which will produce the model. No details were released on the model’s name or when production will start.

“We will have a car positioned below the CTS in our lineup to compete with the BMW 3-Series and Mercedes Benz C-Class” Mr. Twork said. These statements are also backed by a recent GM press release, where the company’s CEO Dan Akerson said that “America’s fastest-growing luxury brand this year is about to get even more competitive with the addition of an all-new small luxury car [..] This investment demonstrates GM’s commitment to Cadillac and to a strong U.S. manufacturing base.”

[Source: Automotive News]

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