Cadillac to establish own dealer network in Europe, will be “niche brand”


It has been known since the last month’s Detroit Auto Show that Cadillac is keen on rebooting its presence in Europe, after its dealer partner, Kroymans Group went bankrupt, effectively halting any sales of the luxury brand in the Old Continent.

The company now announced that it will establish its own division, cleverly named Cadillac Europe, and will begin to market vehicles like the CTS sedan and the upcoming Sportwagon and Coupe body styles. The SRX and even the Escalade hybrid will also be offered to European customers, but it’s safe to say they won’t make a lot of hearts jump around here.

Cadillac rep Nick Twork said that the 2.9-liter diesel engine it has revealed some time ago in Geneva won’t be seeing the light of day, and that the brand will only supply gasoline units for the European cars. He also added that Cadillac is happy to be considered a “niche brand” in Europe, and won’t try to move a big number of models.

Source: Autoblog

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