Nowadays we live in a world in which if you don’t advertise your business, you’ll go bankrupt in no time. For those of you that are running on a tight budget but you need a little bit of marketing to advertise your business, one affordable way to expand your exposure would be through car decals. Choose a clever and catchy logo or motto, and the odds of you getting much more business should be good if you play your cards right.
You should know that there are two types of decals that you can apply on your car: those that “cling” on the vehicle and magnetic signs. In order to remove the first one you will have to use a heat gun, while for the second type things are a lot easier as you will be able to remove them at any time and install on other cars.
Both of them are equally popular as they can easily be installed on side or back windows, except for the magnetic ones which are limited to the sides of the car but they bring just as much exposure. Except for the catchy logo or motto we’ve mentioned in the first paragraph, you’ll also have to include your website address. Why? Because if you’re not on the Internet, you don’t exist in the minds of the customers, regardless of the business that you do.
You have another way to advertise your business without having to spend a fortune. How? By using vehicle wraps. You probably saw lots of cars in your city “wearing” the company’s logo, motto, some details about what they do, etc. You need to know that mobile advertising is considered to be the most efficient type of outdoor advertising and if you use the car a lot every day, imagine the exposure your business can get.
There are three types of wraps that you could use for your car: full vehicle wraps, partial vehicle wraps and cut vinyl graphics.
If you choose a full vehicle wrap, it will be installed to cover the sides of the car completely, along with the front and rear, while the roof is optional. Those that will wrap the roof of the car usually have a vehicle that is low-to-the-ground so that it can be seen. Some choose perforated material that can be installed on the back and side rear windows for a bigger advertising image.
Moving on, we find the partial vehicle wraps where the color pattern of the car’s exterior is used as a part of the design. Usually, a partial wrap covers only 1/2 – 3/4 of the car. On some vehicles, you will see a cut vinyl graphic for the areas that hasn’t been wrapped.
Lastly, cut vinyl graphics are not actually a “wrap” as they cover smaller sections of the car, consisting usually of words, images, phone numbers, websites, e-mail addresses, etc. If you are really on a very tight budget, this is the best option for you. However, keep in mind that if you decide to remove them from your vehicle, they might leave some “shadowing” or “fading” on the vehicle’s original paint.
If you don’t believe in the advertising power of these marketing techniques, maybe you’ll believe the Transportation Advertising Council, who is a division of the Outdoor Advertising Association of America that in a recent study said that a typical vehicle wrap generates between 30,000 and 70,000 daily vehicle impressions.
Advertising on the budget? Can’t find anything better than this.
Post tags: Tags: car decals, vehicle wraps
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When winter comes, the first thing that people think about, when preparing their vehicle, is getting the battery tested, installing new wiper blades, and buying enough windshield-washer fluid. Those things are good when you start preparing your car for winter, but you also need to consider buying a special set of winter tires. Those types of tires have compounds formulated to remain pliable in cold temperatures, as well as dedicated tread designs that are able to provide optimal traction, cutting through elements.
For this season, these are some tires available:
Bridgestone Blizzak WS70
The last winter tire provided by Bridgestone is Blizzak WS70. To ensure better pliability and traction on snow and ice, this model has dual tread compounds, with a new multicell silica top tread with RC Polymers. Under this layer is a standard winter compound.
For a better cutting through snow and ice, the new tread design has four main grooves and deep treads. And for dry conditions, the tread blocks include 3D sips, to increase block stiffness. These tires were designed for coupes, minivans, sedans and crossovers vehicles.
Goodyear Ultra Grip Ice WRT
The first dedicated tire for winter from Goodyear is Ultra Grip Ice WRT, which stands for Winter Reactive Technology. These winter tires have two different tread designs, one for light trucks and another one for SUVs. For enhanced winter traction, both treads have a combination of 2D and 3D blades, to ensure additional biting edges. Both tires can be optionally equipped with studs: number 12 on light-truck tires and number 15 on SUVs. This tire is formed from Goodyear’s Winter Grip compound, created to deal with cold temperatures.
Michelin Latitude X-Ice Xi2
The next winter tire is from Michelin, designed for SUVs and crossovers. For a maximum grip, this tire design was improved with Cross Z-Sips with a 3D design and micro-pumps. These improved features go through the full depth of the tread for better winter-weather longevity.
Also, the new compound of the Michelin tread easily deals with extremely cold temperatures. The manufacturing process helps to keep the road noise and vibration down by the computer-optimized design.
Michelin LTX Winter
Another winter tire from Michelin is LTX Winter, for the commercial industry, with a winter compound which is more aggressive for snow and ice. This tread design has 3D active sips with over 1,000 biting edges that ensure improved reliability.
The Goodyear Ultra Grip Ice WRT and the Bridgestone Blizzak W965 were tested at the McKinley Climate Laboratory from Florida, in a chamber with 15 degrees and the ground covered in snow. The result was that the Bridgestone understeered a lot more during the quick figure eights around cones, while the Goodyear provided much grip and hasn’t understeered as much. And as for the low-speed breaking tests on ice, the Goodyear Ultra Grip also outperformed the Bridgestone Blizzak W965.
Outside the controlled-climate chamber, on a half wet road, the Goodyear was better with the quicker bites on turn-in, compared with the vehicle with the Bridgestone tires.
Post tags: Tags: Goodyear tires, Michelin, tires, winter tires
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I’ve been looking at this “product” for about 5 minutes and I still can’t think of a way this 12V portable oven could be useful in any way, except for setting your car on fire or getting yourself involved in a crash. So, who the hell cooks while driving? I assume no one. Then it must the passenger who does the cooking, right? But why? I mean, how much in a hurry can you be not to stop for a few minutes somewhere and get something decent to eat? The only real use I can find for this is when you go camping and you can use it to quickly cook something to eat. Still, I think this is one of the worst ways you can spend $36, because this is how much this costs and you can find it on Stupidiotic.
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Post tags: Tags: accessories, gadgets, portable oven
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With winter almost here, Mercedes thought about GLK owners and has decided to release a range of genuine accessories for their latest SUV. The range includes a 450 liters easy-fit roof box XL that matches the original GLK paintwork shade, lockable New Alustyle ski and snowboard rack that holds up to six pairs of skis or four snowboards, New Alustyle bicycle rack, over 50 different mobile-phone holders (including the Apple iPhone and iPhone 3G), iPod Interface Kit that integrates the Apple iPod fully into the on-board audio system, high-sheen chromed styling products (chrome strips for the front bumper, fog lamp surrounds, exterior mirror housings and door handle), plus individual light-alloy wheels, such as the two 5-twin-spoke models. There are a lot of other accessories for the GLK, so if you’re interested, you can ask for more details from your local dealer or from Mercedes partners.
Photo Gallery: Mercedes Benz GLK genuine accessories
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Post tags: Tags: mercedes benz glk, Mercedes-Benz
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So you got yourself a Bugatti and now you need something to match? No problem, because Bugatti thought of you and released these exclusive Bugatti Pour Homme Eau de Parfum which can be bought at the famous Harrods store, in London, for £2395 ($4810 or 3,435 Euros). The perfume comes with a gold sculpture inspired by the Bugatti Type 57SC Atlantic’s wings.
And if you really, really want to get exclusive, add £1550 ($3113 or 2,223 Euros) and get the even more exclusive Multiple Edition. But I don’t get one thing, the Multiple Edition comes with a silver sculpture, instead of the gold one. I mean, for those money, they’d better give me some gold.
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Post tags: Tags: Accesories, Bugatti, perfume, pour-homme
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So, you’ll spend $332,000 on a new Aston Martin DBS. Good for you. And to complete your James Bondification you might also want this. A custom Jaeger LeCoultre watch which costs around $35,000 and, besides looking very stylish it can also open your DBS and turn on/off the alarm.
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Post tags: Tags: Accesories, Aston Martin, exclusive, jaeger-lecoultre, luxury, watch
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British audio company Bowers & Wilkins (B&W) announced that they designed their first premium car sound system which will make its debut on the new Jaguar XF. The system features 14 specially designed speakers and the advanced Dolby Pro Logic II 7.1 system to deliver the best sound quality. This is only the beginning, because B&W will design more sound systems for future Jaguar cars, from the current Jaguar model range the XKR offering the choice of a B&W sound system.
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At the Fashion Week event that took place in Berlin, Mercedes presented its sunglasses and eyewear frames collection. Developed in cooperation with the italian producer Allison SpA, the collection has 40 modelswith prices $220 – $357 (€159 to €259) for the sunglasses and from $233 – $330 (€169 to €239) for the frames.
Personally, I don’t know what to say about these, but from the pics I don’t think I really like it, I’m more of a Police fan, but then again…I don’t own a Mercedes, so who am I to say.
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Post tags: Tags: auto, automobile, car, cars, collection, eyewear, frames, italian, Mercedes-Benz, sunglasses
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Sometimes some very interesting gadgets show out there and we feel the need to mention it. Now we’ve got a real cool shift knob from the german company Indy-Cator. What makes this knob so special? Well, it has an integrated LCD displays that shows your current gear. Don’t know exactly how useful this is, but you have to admit, it look awesome. The gadget is available in red or blue display and you can get it now for just $169. (more…)
Post tags: Tags: auto, automobile, car, cars, gear, indy-cator, lcd, shift-knob
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These days, Parrot announced the Parrot MK6100. This seems to be another cool model from the French manufacturer, after MK6000 (Parrot’s first A2DP Stereo Bluetooth kit) and the CK3100, their most popular and best-selling model.
The Parrot MK6100 features an OLED display and offers DSP (Digital Signal Processing) and features dual microphones (Parrot Beamforcing technology) for stronger performance. Once it is paired with your phone, the device automatically synchronizes the names from your phonebook and so you can dial one from it. In order to keep your eyes on the road, Text To Speech system will read the names of the contacts for you. In addition, voice dialing is also supported. (more…)
Post tags: Tags: auto, automotive, bluetotth, car, car-kit, cars, mk6100, parrot
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