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MINI Maps – a Google Maps Advergame

MINI is a surprising and “adventurer” brand and tries to keep this reputation every time it has the occasion. This time, MINI proved to be very creative, and did a really good job with the idea it had: MINI France has revealed MINI Maps, a social Google Maps mash-up advergame.

The interesting thing is that the player uses a Facebook app to create a virtual MINI accordingly to his personal preferences and then challenge his own friends to time trials on the streets just by using Google Maps mash-up. The game actually lets the player to race his friends over satellite images in different locations.

The game is totally customizable: it leaves the player to create his own tracks before getting Facebook friends into the race and, in addition, even to participate in random challenges from wherever he wants.

We think that is great that MINI has thought to integrate social media in their game and that it encourages interaction between players!

What do you think about MINI Maps? Does it worth playing?

[Source: Digitalbuzzblog, Photo]

Mini Coupe Endurance Goes Official

Mini Coupe Endurance


Unveiled only a few days before the 24h endurance race at Nurburgring, Germany, the Mini Coupe Endurance is the one-off motorsport version of the recently introduced two-door Mini Coupe. The car is powered by an updated version of the 1.6-liter turbocharged engine available in the JCW model, which now generates 247 hp and has a peak torque of 243 lb.-ft, which is 39 hp and 36 lb.-ft more in comparison to the unit fitted to the road model. The top speed remains the same, rated at 149 mph.

Mini Coupe Endurance


There are no current plans of putting the car into production, but there are strong chances that this 1.6-liter engine will be upgraded for the roadgoing versions of the Cooper. We’ll keep you posted.

Source: Mini via Autocar.co.uk

New Details About The 2013 Mini Cooper Emerge

2013 MINI Cooper


We’ve learned from our colleagues at AutoExpress.co.uk that the next generation of the Mini Cooper which should be out sometime in 2013 will be styled by Anders Warming. The new look will be more dramatic, featuring an upward-sweeping shoulder line, a steeply raked windscreen and a prominent front grille.

The new Mini will ride on an all-new front wheel drive platform that will be a little bit larger in comparison to the one on the current model. We don’t have in depth details about this but we can tell you that it will probably be flexible enough to spawn a 5-door hatchback, most likely the next generation of the Clubman.

The car will probably get a 3-cylinder 1.5-liter engine that generates 128 hp (130 PS / 96 kW) and 148 hp (150 PS / 110 kW) in diesel and gasoline variants, respectively. In addition, it will be available with a couple of engines borrowed from the BMW 1-Series in the form of some 4-cylinder 2.0-liter units, but nothing is certain at the moment. Lastly, the new Mini Cooper will get a 1.6-liter turbocharged engine that will deliver 178 hp (180 PS / 132 kW) for the S version and 217 hp (220 PS / 162 kW) for the John Cooper Works (JCW) model.

The 2013 Mini Cooper will make its first appearance sometime next year at an important international motor show and will hit the dealerships the following year. We’ll keep you posted when more information will become available. Stay tuned.

Source: Auto Express | Photo: WCF

Mini Coupe Goes Official

Mini Coupe


After a couple of weeks of various spy shots, we now finally get to see the new Mini Coupe in a bunch of official pictures. Based on the cabriolet version, the new Coupe will be available in four different flavors: the base model Cooper, Cooper S, Cooper SD and the all mighty John Cooper Works version.

Mini Coupe


The floor structure has been taken from the aforementioned cabriolet model which means that it benefits from extra bracing in the oversized sills, along with more box-section stiffening between the fixed bulkhead located behind the front seats and the rear wheel housings. BMW says that this new model features the stiffest body in the current Mini lineup, but the downside is that it weighs 20 kg more than its hatchback sibling.

Mini Coupe


By ditching the rear seats of the cabrio, the new Coupe benefits from a more generous trunk, offering 280 liters. As you can see from these pictures, the back of the model features not one, but two spoilers as Mini installed a fixed one on the trailing edge of the roof and another flip-up spoiler that rises out of the tail once you pass 50 mph.

Mini Coupe


The Cooper S offers 181 hp and 192 lb.-ft of torque, enough for a 0-62 mph sprint time in a decent 6.9 seconds. The SD has 141 hp and a peak torque of 225 lb.-ft out of that 2.0-liter turbodiesel engine, which allows it to hit 62 mph from start in 7.9 seconds. The top-of-the range JCW manages to deliver 208 hp and 207 lb.-ft in the overboost mode, taking the Cooper to 62 mph in 6.4 seconds, on its way to a top speed of 149 mph. All of the models get a 6-speed manual gearbox, while the JCW has an optional 6-speed automatic.

Mini Coupe


The base model will set you back at least 16,640 pounds while the JCW costs from 23,795 pounds. It will reach the showrooms in United Kingdom on October 1st.

Source: Mini via Autocar.co.uk

Wetterauer Tuning For The Mini Countryman

Wetterauer Mini Countryman


The German tuners over at Wetterauer have come up with a tuning for the All4 all-wheel-drive version of the Mini Countryman S, the one that provides 184 hp and a peak torque of 240 Nm. They managed to increase the output of the engine to 235 PS and 355 Nm of torque by adding a carbon air box, reprogramming the ECU and installing a bespoke exhaust system with 200 cells sports cat as well as matt colored ceramic end pipes.

Wetterauer Mini Countryman


As you can see from these pictures, the car has a rather odd matt brown and carbon exterior finish. I have to admit that the wheels are pretty nice, measuring 8,5×18-inch. Developed by ATS, these rims are wrapped around Bridgestone Potenza tires.

Wetterauer Mini Countryman


Another modification that they’ve made to the Countryman is installing H&R suspension springs in order to improve the handling capabilities of the car. As far as the interior cabin is concerned, the Countryman features an iPad multimedia dock and exquisite English leather upholstery.

No word about the price yet, but we’ll keep you updated once Wetterauer reveals a price list for this tuning program.

Source: Wetterauer via ZerCustoms

[press release] MINI John Cooper Works WRC ride in store for one lucky fan

Munich. 17th June, 2011. The largest motoring garden party in the world, set in the heart of the British countryside, will be the idyllic setting for an outing of the MINI John Cooper Works WRC. This will be at the Goodwood Festival of Speed on the 1st – 3rd July and here a member of the public will get the once in a life time chance to be a passenger in one of these iconic cars while it is being driven at speed.

The lucky person, who will sit beside works rally driver, Kris Meeke (GB), on Sunday morning while the car goes through the 1.67 mile loose-surface forest rally stage, will be the winner of a raffle to be held at the annual glittering ball on the Saturday night. Dr Kay Segler, Senior Vice President Brand Management MINI, commented: “When we were invited to be part of this event, which has a worldwide reputation for being one of the biggest on the motorsport calendar, we were delighted. The affection felt for MINI as a brand is amazing, and I am confident the fans at Goodwood will give it as enthusiastic a welcome as I watched it have on its World Rally Championship debut in Sardinia. We wanted to make it even more special, so we felt giving a prize that money could not buy would be a great start.”

Meeke will be driving the car on both the rally stage and up the 1.16 mile hillclimb on all three days. This event, which was founded in 1993 by the owner of Goodwood House, the Earl of March, has become a magnet for fans who come from far and wide to celebrate motorsport and all things automotive at their finest. The hillclimb, which is the main attraction, is very technical and challenging and rises over 300 feet from start to finish.

This year?s theme is „Racing Revolutions – Quantum leaps that shaped motorsport?. Priceless machinery from around the world representing two and four wheeled motorsport will be on display for the 150,000 sell-out crowd to see at close quarters.

The MINI WRC Team has been busy testing ahead of its next WRC outing on Rally Finland on 28th – 30th July. This is the second of six WRC events in 2011 that Meeke and co-driver Paul Nagle (IR) and Dani Sordo and co-driver Carlos del Barrio (ES) will take part in ahead of a full assault on the WRC in 2012.

[Source: MINI, Photo]

Fastest Mini Cooper JCW Revealed By AC Schnitzer

AC Schnitzer Mini Cooper Eagle


If you’ve been looking for something even more powerful and quicker than the JCW version of the Mini Cooper, look no further as the guys over at AC Schnitzer have come up with this “Eagle” version. To demonstrate how fast the car really is, they took it to the famous Hockenheim circuit for some comparison testing. It managed to do a lap in 1:13.341 while the Ferrari California did it in 1:13.5, along with the BMW M3 in 1:14.3 and the Porsche 911 Turbo in 1:14.6.

AC Schnitzer Mini Cooper Eagle


This “Eagle” model has the same engine as the JCW version, but AC Schnitzer tweaked it a little bit and it now produces 260 hp (191 kW) @ 5,000 rpm and 340 Nm of torque @ 2,950 rpm. The car can now do the 0-62 mph sprint in only 5.8 seconds, before hitting a top speed of 250 km/h.

AC Schnitzer Mini Cooper Eagle


They managed to squeeze more power out of that engine by installing a new ECU, modifying the intercooler and the turbo and using a stainless steel exhaust system that has a racing catalyst. In addition, the car got a sport clutch, a lightweight ion battery, a limited slip differential, anti-roll bars and a racing suspension.

As far as the aerodynamic package is concerned, AC Schnitzer fitted this Mini with a new hood, a rear diffuser, boot lid, new doors and wings, along with a rear spoiler – all made out of carbon fiber to shave off a few pounds.

The price tag for the fastest Mini Cooper JCW is 62,000 Euros.

PS: These are the Hockenheim lap times:

AC Schnitzer EAGLE : 1:13,3 min.
Ferrari California: 1:13,5 min.
Mercedes CLK 63 AMG Black Series : 1:13,8 min.
Porsche 911 Carrera S: 1:14,3 min.
BMW M3 : 1:14,3 min.
Porsche 911 Turbo: 1:14,6 min
Audi RS 4: 1:15,4 min.
Mercedes C63 AMG: 1:15,7 min.
BMW Alpina B3 Coupe: 1:16,1 min.
Audi RS 6: 1:17,6 min.
Ford Focus RS: 1:17,8 min

Source: AC Schnitzer via ZerCustoms

Mini Coupe Revealed, Sort Of

MINI Coupe

First of all, the photos you see in this article are not spy shots. These have been released by Mini so consider them official photos, although the car is wearing camouflage. Don’t you hate when they do that?

MINI Coupe

Anyway, the new Mini Coupe is 3,728 mm long and its wheelbase measures 2,467 mm, while the front track is 1,459 mm wide and the rear axle is 1,467 mm. Good news for those of you who were waiting for the hot versions of the Coupe as Mini have announced the Cooper S and John Cooper Works versions too.

MINI Coupe

The all-mighty JCW features a 1.6-liter turbocharged engine that produces 207 hp (211 PS / 155 kW) and has a peak torque of 207 lb.-ft (280 Nm). This power unit will be enough for a 0-62 mph sprint in 6.4 seconds and a top speed of 149 mph (240 km/h). For those of you interested in fuel consumption, you should know that the Coupe returns 33 mpg (7.1 liters / 100 km) while CO2 emissions are 165 g/km.

MINI Coupe

The less powerful Cooper S features a 1.6-liter turbo engine that generates 181 hp (184 PS / 135 kW) and 177 lb.-ft (240 Nm) of torque.

MINI Coupe

The entry-level model comes with a gasoline 1.6-liter unit that cranks out 121 hp (122 PS / 90 kW) while the diesel-powered Cooper SD features a 2.0-liter unit that delivers 141 hp (143 PS / 105 kW) and 225 lb.-ft (305 Nm) of torque. All engines come mated as standard with a 6-speed manual gearbox while the 6-speed automatic transmission is an optional feature (except for the top-spec JCW version).

MINI Coupe

Source: Mini via WCF

[Study] The Most Popular British Hairdresser’s Car

According to a new study made by the UK women’s car insurance specialist Diamond, the most popular car among hairdressers is MINI One hatchback. Apparently, MINI brand has two vehicles in the top five, which we consider to be quite a success for the BMW Group’s car manufacturer.

The study was made over 18,000 British hairdressers and revealed the fact that MINI One is three and a half times more likely to be driven by a person working as a hairdresser than anybody else. On the second and third places in the top are Vauxhall Tigra, a convertible from GM’s Europe and Volkswagen New Beetle – they are both more than three times as popular with hairdressers than the rest of the UK. On the last positions we find Ford Ka and Mini Cooper.

“It’s not surprising that the Mini One is so popular amongst hairdressers, as it’s stylish, modern and looks great. (…) In fact, with two Mini models in the top 5, that certainly cements its place as the ultimate ‘hairdresser’s car’.”

said Diamond managing director, Elwyn Gedrych.

But this is not all: the study has also revealed the fact that British hairdressers are 33% more likely to drive a convertible model than drivers from other professions.

What do you think about those results: should MINI One be considered the official hairdressers’ car?

[Source: Carscoop, Photo]

Get Famous with Mini “get billboarded” application

Women are usually eager to become famous and to be seen and recognized on the street. Well, their minute of fame became even more possible with MINI launching an application that allows any person to put his picture directly on a billboard screen in Berlin.

Imagine how happy a woman could be seeing this. Maybe you should try it too. Or if you want to impress your girl, you should try to take her by surprise and make her become famous by uploading her picture and have it lively streamed on a billboard. This is what MINI’s application does.

Try it out on: http://apps.facebook.com/miniphotobox/.

How fun is this?

[Source: Socialbakers]

Superchips MINI Cooper S R56 Now Available

Superchips MINI Cooper S R56

The engineers over at Superchips revealed this week their phase 2 upgrade for the Mini Cooper S R56. This ECU is compatible with the units manufactured after March 1st, 2010; the ones with the turbocharged 1.6-liter engine that produces 181 hp (184 PS) in its standard configuration. With this phase 2 upgrade, the power is raised by 25 hp @ 3,765 rpm and 32 Nm from 3000 and 6000 rpm.

Despite the fact that this upgrade program increases the power of the engine, Superchips says that the fuel consumption of the car remains exactly the same, at 48 mpg.

If you own a Mini Cooper S R56 and you want this ECU, prepare to pay 455 pounds. This upgrade program comes with a 12-month / 30,000 miles supplementary full vehicle warranty.

Source: Superchips via ZerCustoms

“Goodwood” Badge Will Be Used On Mini’s Luxury Models

MINI Inspired by Goodwood

The “Mini Inspired by Goodwood” was introduced a couple of weeks ago at the Shanghai Auto Show and the automaker has announced that it will use the Goodwood badge for the most luxurious Minis, just like they do with the John Cooper Works (JCW) for the high-performance variants.

MINI Inspired by Goodwood

According to BMW sources, the first Goodwood will go on sale in spring 2012 and there are going to be only 1,000 units available. The starting price in mainland Europe is going to be a whopping 47,000 Euros. It will be available in a single specification in either Mini’s Reef Blue metallic or the Rolls shade of Diamond Black metallic. The cars will not be individually numbered, but they will have a console plaque that says “One of 1000”.

MINI Inspired by Goodwood

As a reminder, the Goodwood features the same materials that Rolls Royce uses in its own cars and it was overseen by RR’s designer Alan Sheppard. The dashboard, seats and the center console have been finished in the Rolls Cornsilk leather and the wood veneers of the dash also come from Rolls.

MINI Inspired by Goodwood

Under the bonnet is a twin-scroll turbocharged 1.6-liter engine that produces 181 hp, borrowed from the Cooper S. This power unit can be mated to a 6-speed manual gearbox or an optional 6-speed automatic transmission. As standard, the Mini Inspired by Goodwood will feature adaptive xenon lights and a Harman Kardon sound system.

MINI Inspired by Goodwood

Source: Autocar | Photos: Goodwood.co.uk

Mini Folding Bike, On Sale This August

Mini Folding Bike

A popular trend among car manufacturers these days is to launch overpriced bikes. Joining the group is Mini with its Folding Bike, priced at $728 (499 Euros). The bike was developed for those customers that spend a lot of their time in crowded cities and Mini says that when folded, it’s small enough to fit in any of the company’s models.

Mini Folding Bike

The folding bike has a lightweight aluminum frame and a simple folding mechanism, allowing it to be folded / unfolded in a matter of seconds. It collapses along the crossbar and handlebars so that it will take up a limited space. Customers can also retract the saddle and the pedals can be folded up, making it very easy to handle.

Mini Folding Bike

With a curb weight of only 24 lbs (11 kg), it is very easy to carry around. It has 8 gears and 20-inch wheels. The chain is teflon-coated in order to prevent soiling that is caused by chaing oil. Other goodies include mudguards and a gel saddle. It will be offered in a matte black paint finish with a couple of silver highlights, like the brand logo on the handlebars, the “Mini” lettering on the crossbar, as well as the British flag on the rear forks. As you can see from the photos, the bell and the chain are finished in neon yellow.

Mini Folding Bike

It will be available starting with this August at select Mini dealers and on the company’s German online store.

Mini Folding Bike

Source: Mini via Carscoop

2011 MINI Cooper S Inspired by Goodwood Revealed

2011 MINI Cooper S Inspired by Goodwood Revealed

It was only a few days ago when Mini revealed a teaser with the Cooper S “Inspired by Goodwood” model and now we have the full scoop on this very expensive special edition. BMW-owned Mini and Rolls Royce have teamed up for the development of this luxury edition of the Cooper S and I’d have to say that they’ve done a pretty good job.

2011 MINI Cooper S Inspired by Goodwood Revealed

They’re going to make only 1,000 units, and each one will have an incredible price of $68,000, making it the most expensive small premium car in the world. So, what do you get for this kind of money?
(more…)

Mini Goodwood Teaser Revealed

Mini Inspired by Goodwood

The Shanghai Motor Show was never an important venue for car manufacturers, but lately more and more automakers have brought their latest offerings to the Chinese market, increasing the importance of this automotive event. Later on this month we are going to see a lot of cool cars, here are just a few examples: BMW M5 Concept, Audi Q3, Mercedes A-Class Concept, Subaru XV, along with the new Chevrolet Malibu and the Buick Envision crossover. Of course, Mini will be there too.

They will bring the Goodwood show car in Shanghai and for this occasion they’ve revealed this teaser image. The car is the result of a joint venture between Mini and Rolls-Royce and its official name is “Mini Inspired by Goodwood”. We’ll probably see a Mini exterior and a Rolls-Royce interior. Price tag? Probably something in between.

More information should be out in the following period. Stay tuned.

Source: Mini via AutoBlog


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