Chevy’s Miss Evelyn Is The Most Watched Ad Ever
The numbers of this year’s Super Bowl edition were published and the winner for the most watched ad is General Motors with its ad “Miss Evelyn’s Wild Ride” for the Chevrolet Camaro. According to the estimates made by Nielsen, the ad about two guys describing a woman’s wild journey in a silver-painted Chevy Camaro was watched by 119,628,000 people, making it the most-watched ad ever made.
GM took down last year’s record that was achieved by a Doritos ad which was watched by 116,231,920 people. More than that, General Motors managed to grab the second place also, with the ad for the Chevrolet Cruze, watched by 119.3 million people.
Despite all of these achievements, the favorite commercial aired during the 2011 Super Bowl was VW’s little Darth Vader for the new Passat which according to Nielsen’s liability index it rated 186 which is quite impressive taking into consideration the fact that the average score for the Super Bowl commercials is 100, making Volkswagen’s ad almost twice as liked as the average commercial.
VW’s second ad was for the new Beetle and ranked 6th most favorite ad with a 146 score. The ad for Chrysler’s 200 model which featured rap star Eminem got a 138 score, good for the 8th place, while Audi’s A8 ad ranked 10th place with 127.
Post tags: Tags: ad, chevrolet-camaro, super bowl