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Chrysler to keep the Viper brand and vehicles

As we’ve reported several times in the past, Chrysler has been trying to find a buyer for the Viper brand, but the best offer they received was a $5.5 million bid from Devon MotorWorks. Since the Detroit car maker was not pleased with the offers, they’ve decided to keep the brand, which was transferred to Fiat after Chrysler emerged from bankruptcy. “We’re extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand,” Dodge brand President and CEO Mike Accavitti said in a statement.

InsideLine has also spoken with a Chrysler spokesman (who asked not to be named) about what Viper versions will be built in the future (the both the Viper SRT10 coupe and roadster were slated to cease production in December 2009) and he added: “My sense is that, since we did not mention any exceptions, we’ll build both models, plus the ACR package.”

I’m sure this is great news for car enthusiasts, because the Viper has been an iconic name in the sports cars market for the past decades and it would’ve been a shame to go down like that. Good to have you back, Viper!

[Source: InsideLine]

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