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Fiat Wants More Freemont Units From Chrysler

Fiat Freemont

It seems that the Fiat Freemont, which is nothing more than a rebadged Dodge Journey, is a big hit for the Italian automaker as they’ve asked Chrysler to increase the output in order to meet orders. The car was introduced in Italy last month and Fiat said that they want to sell 13,000 units this year, but in an interview given to Automotive News, the manufacturer said that they’ve already received 15,700 orders.

Fiat Freemont

For next year, Fiat is planning on selling 33,000 units of the Freemont large minivan so they got a promise from Chrysler that they’ll get 3,000 cars per month from the Toluca plant in Mexico. In order to meet this higher than anticipated demand in Europe, Chrysler increased the production of the Freemont by more than a third, rolling out in June 4,067 cars by working overtime. Chrysler is searching for methods to deliver 4,000 units every month without the additional costs that come with overtime.

Fiat Freemont

Perhaps the most important reason why the Freemont is doing so well in comparison to the Journey is because the Italian car maker has a considerably larger dealer network in Europe. The best year for the Dodge Journey was in 2009 when the company sold 8,318 cars, but last year they only sold 6,375, according to JATO Dynamics, a market researcher.

Fiat Freemont

According to Fiat, 80% of the orders they’ve received for the Freemont come from Italy and 80% of those who ordered the car are new to Fiat. Another reason why the car has turned out to be successful is due to the affordable price tag as its base price in Italy is 24,900 Euros, which is 5,600 Euros (18%) more affordable than the slow-selling (and ugly I might add) Fiat Ulysse that the Freemont replaces.

Source: Fiat, Chrysler via Automotive News


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