GM downshifts its contribution to Transformers 2 budget
Though you probably wouldn’t connect the two, it looks like the big mess GM is in is also affecting Hollywood, especially big budget productions. According to LA Times, GM, which is very close to bankruptcy decided to withdraw a large amount of the money which were suppose to go the Transformers sequel, ‘Transformers 2: The Revenge of the Fallen’. The decision came as quite a big hit for Paramount Pictures, because the Detroit carmaker was one of the key promotional partners of the movie. With a lot of hot movies coming this summer and without GM’s money, Paramount will definitely have to rethink the strategy for the advertising campaign to the Transformers 2, which hits cinemas on June 24.
“There’s so much competition out there for the entertainment dollar that studios and filmmakers really can’t open big, $100-million movies without the assistance of partner alliances that can help generate awareness and sell movie tickets,” said Norm Marshall, chief executive of NMA Entertainment, a brand marketing firm that’s been involved in movie “tie-in” campaigns for “Mama Mia!,” “Iron Man” and “Matrix Reloaded.”
Source: LA Times
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