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GMC Granite might be marketed on the Internet … if it gets built


It seems that General Motors heard the Internet is used by young people and is preparing to shifts its strategy in terms of marketing models which are catered to a younger audience, instead of using the old TV, which is so 2009.

One of the first models to get such a “unique” promotion might be the GMC Granite, in case it will actually be built, as Buick-GMC advertising director Steve Rosenblum revealed that a vehicle with the characteristics of the Granite, and targeted for people under 35, would serve as a great product to market on the Internet.

Another potential market that a presumed Granite-like model would target, according to Rosenblum, is the smart phone advertising one, as by 2011, two-thirds of cell phone users under 40 will have a smart phone device. As such, the team is working on a special type of brochure, which includes a bar code that can be read by smart phones and will redirect them to a website where other features can be displayed and to a social networking service where potential customers can talk with the designers of the cars.

This is all some bold new ground for GM, both in terms of advertising and in terms of the Granite, which will explore a segment unknown to GMC as of yet. Will it work? Share your thoughts below.

Source: Automotive News via Autoblog


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