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New Mercedes Benz “The Culture of Driving” brand campaigns

Mercedes Benz announced that, starting this month, a new advertising campaign will start. Called “The Culture of Driving”, the brand campaigns for the new generations of Mercedes Benz SL, SLK and CLS will employ all channels of communication (print advertisements, mobile marketing, online communication, dealer marketing and events).

Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars, said that “with this campaign we are for the first time displaying our new strategic approach, which we sum up with the motto ‘The Culture of Driving’. The aim is to further sharpen the profile of the Mercedes-Benz brand”.

The main point of interest of this campaign the new SL, which is featured in a cool new TV spot, called “Sternschnuppe” (Shooting Star), which you can watch after the jump. Enjoy!