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BMW Innovation Days – Joy really is futureproof

Last Sunday, RPMGO.com, together with our colleagues from Revvnation, were invited to the BMW Innovation Days event, held at a local dealership.

At the event, two workshops and two drive tests were organized, showcasing the new technologies being developed by BMW in all of its fields, from the new systems for regular cars, to its hybrid and electric endeavors.

If you want to check out our impressions of models like the 2011 5 Series, 2011 X5, Z4 sDrive35is, X6 ActiveHybrid or 7 Series ActiveHybrid, then hit the jump and find out!

BMW confirms 3 Series hybrid coming soon

BMW’s ActiveHybrid range is going to receive a smaller model soon in the form of the best selling 3 Series. The model, according to BMW head honcho Norbert Reithofer, will join the 7 Series, X6 and the recent 2011 5 Series concept.

The Bavarian executive revealed this fact in a recent shareholder meeting where he highlighted that hybrids are becoming increasingly important and popular in specific markets (USA or Japan). As such, the 5 Series ActiveHybrid prototype we saw in Geneva a couple of months ago will be making its way into production next year, followed by a 3 Series hybrid, presumably based on the next generation model.

Besides reaching to hybrid-friendly markets, the new models will further augment the eco-consciuos image of BMW as well as lower the CO2 emission average across the whole lineup.


BMW ActiveHybrid 5 Series set to arrive in Geneva

The upcoming Geneva Motor Show will be host to quite a few big announcements and presentations, in which many hybrids will be revealed. We’ve already heard about the A8 hybrid Audi will bring at the convention, but now BMW has also revealed that a new model in its ActiveHybrid range, based on the 2011 5 Series, will also be presented.

The German company declined to comment on what particular setup the ActiveHybrid 5 will feature, or if it will eventually make its way onto US soil, which is one of the biggest hybrid markets in the world. Judging by the already available ActiveHybrid 7 Series and the X6 one, it’s almost a certainty though.

What is known is that the hybrid 5 series will be launched on European markets soon after the Geneva show closes, and we will be able to see it in showrooms this summer.


BMW 7-Series ActiveHybrid Concept to make Paris debut

Looks like the luxury hybrids will be a very interesting market to watch. After last week Mercedes announced the S400 BlueHybrid, today BMW announced that the Paris Motor Show will mark the debut of the BMW 7-Series ActiveHybrid Concept. The car is powered by a combination of an eight-cylinder gasoline engine and an electric motor developing 15 kW/20 hp and maximum torque of 210 Newton-metres/155 lb-ft as a mild hybrid concept. Electric power is generated by a particularly powerful variant of Brake Energy Regeneration already featured in BMW’s regular production cars. This allows the hybrid 7 Series to reduce fuel consumption and emissions by 15 percent. Of course, the concept gets all the luxurious features from its regular gasoline powered brother. After the Paris debut, BMW hopes to get the car into production starting with 2009.

More photos after the jump. (more…)