Follow @rpmgo

Mini Countryman gets clever billboard in Italy

If you can count on one car brand to have great ads, it’s Mini.

As further testament to its quirky ad strategy, the Mini Countryman stars in a very interesting billboard installed in Milan, Italy.

As you can see above, what might look like an ad for a surfing brand quickly shows off the actual billboard of the Mini Countryman, highlighting the crossover’s slogan of offering a getaway from the rest of the world.

What do you think? Share your thoughts about the ad in the comment section below.


GMC Granite might be marketed on the Internet … if it gets built

It seems that General Motors heard the Internet is used by young people and is preparing to shifts its strategy in terms of marketing models which are catered to a younger audience, instead of using the old TV, which is so 2009.

One of the first models to get such a “unique” promotion might be the GMC Granite, in case it will actually be built, as Buick-GMC advertising director Steve Rosenblum revealed that a vehicle with the characteristics of the Granite, and targeted for people under 35, would serve as a great product to market on the Internet.

Another potential market that a presumed Granite-like model would target, according to Rosenblum, is the smart phone advertising one, as by 2011, two-thirds of cell phone users under 40 will have a smart phone device. As such, the team is working on a special type of brochure, which includes a bar code that can be read by smart phones and will redirect them to a website where other features can be displayed and to a social networking service where potential customers can talk with the designers of the cars.

This is all some bold new ground for GM, both in terms of advertising and in terms of the Granite, which will explore a segment unknown to GMC as of yet. Will it work? Share your thoughts below.


GM downshifts its contribution to Transformers 2 budget

Though you probably wouldn’t connect the two, it looks like the big mess GM is in is also affecting Hollywood, especially big budget productions. According to LA Times, GM, which is very close to bankruptcy decided to withdraw a large amount of the money which were suppose to go the Transformers sequel, ‘Transformers 2: The Revenge of the Fallen’. The decision came as quite a big hit for Paramount Pictures, because the Detroit carmaker was one of the key promotional partners of the movie. With a lot of hot movies coming this summer and without GM’s money, Paramount will definitely have to rethink the strategy for the advertising campaign to the Transformers 2, which hits cinemas on June 24.

“There’s so much competition out there for the entertainment dollar that studios and filmmakers really can’t open big, $100-million movies without the assistance of partner alliances that can help generate awareness and sell movie tickets,” said Norm Marshall, chief executive of NMA Entertainment, a brand marketing firm that’s been involved in movie “tie-in” campaigns for “Mama Mia!,” “Iron Man” and “Matrix Reloaded.”


“Don’t drink and drive” creative ad

While surfing the web today, I stumbled across this really cool created ad. There’s nothing I hate more than a drunk driver. See what happends with the car on the beer cap? This is what will probably happen for real to your car if you drink and drive. And of course, this could also mean innocent people might get hurt. Anyways, as I said, really interesting ad and remember: “Don’t drink and drive!”

Photo found on flickr.

Honda: The “Difficult is worth doing” project

“Difficult is worth doing” is the name of Honda’s upcoming TV ad, one of the most expensive ever created. The TV spot will feature a team of 45 world class free fall skydivers which will perform some of the most complicated skydive formations ever attempted for the camera. The stunt coordinator for this commercial is BJ Worth and though he worked on some other difficult projects, including all the recent James Bond movies, he agrees that this is one of the most challenging aerial stunt sequences he has ever had to produce.

Before the final TV ad is released, Honda will present a few teasers that will keep us interested in the project. You can check out the first one below and you can also find it in our sidebar. Also, Honda started a blog for the project, difficultisworthdoing.typepad.com, where, over the next few weeks, you can read about the making of this incredible commercial and you’ll also get behind the scenes insight into the challenges that the team has to handle.

And if that doesn’t convince you this is going to be a great commercial, here’s what Tony Davidson the Creative Director for the project says: “When you write scripts like this you just imagine anything is possible. It’s only when you start getting down to the nitty gritty of production that you realise what the real implications are. That said, in this world where post-production techniques mean most things are possible, it’s nice to be attempting something for real.”


Baby car logos advertising campaign for Minichamps

We’ve seen some great advertising campaigns in the auto industry and we’ve presented you, in the past, some of those. Now here’s another one, from Brazil, which is really awesome and I bet your first reaction will be “Awww, that’s so cute!”.

The prints, which show “baby versions” of some popular brand logos, like Ferrari, Lamborghini, Maserati or Jaguar were created by Brazilian ad agency Dentsu for Minichamps, a die-cast miniature model producer. And we must say they’re pretty funny, especially the Jaguar kitten, the Ferrari horsey or the Lamborghini calf.

Check out the rest of the images after the jump.


Transformers style commercial for the Holden UTE

Check out this cool commercial for the Holden UTE (which will be launched in the United States as the Pontiac G8 Sport Truck). Directed by Mark Toia for McCann Erickson Melbourne and using Transformers-like special effects, the commercial shows us the evolution of the Holden models, from the 1950′s 50-2106 Coupe Utility to the new VE Holden UTE. Enjoy!


New Mercedes Benz “The Culture of Driving” brand campaigns

Mercedes Benz announced that, starting this month, a new advertising campaign will start. Called “The Culture of Driving”, the brand campaigns for the new generations of Mercedes Benz SL, SLK and CLS will employ all channels of communication (print advertisements, mobile marketing, online communication, dealer marketing and events).

Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars, said that “with this campaign we are for the first time displaying our new strategic approach, which we sum up with the motto ‘The Culture of Driving’. The aim is to further sharpen the profile of the Mercedes-Benz brand”.

The main point of interest of this campaign the new SL, which is featured in a cool new TV spot, called “Sternschnuppe” (Shooting Star), which you can watch after the jump. Enjoy!


New Renault Kangoo advertising campaing featuring the Simpsons

What you can see in these photos is Renault’s new advertising campaign, which started a few days ago in France and which will be aired in 29 countries. The star of the ads are the new Renault Kangoo and the Simpsons, who try to show what a great family car the new Kangoo is. Nice touch from Renault, especially with the Simpsons being such a funny family.

See more photos of the advertising campaign after the jump.


$150 million campaign for the 2008 Chevrolet Malibu

Yes, you’ve read right. The advertising campaign for the 2008 Chevrolet Malibu, called “The Car You Can’t Ignore” will cost around $150 million. According to Advertising Age, the campaign will have three stages: the first one already started, with a massive online blitz of Web portal ads(which GM hopes will send at least 5 million viewers every day), plus nationwide billboards, print ads, building wraps and TV spots.

The second stage, called “Reveal” will try to use positive review to generate a good impression and buyers’ interest. About the last stage, the third one, Chevrolet didn’t say much, except that it would involve national TV spots. All these efforts are meant to bring back the buyers to the American cars, which lately were put in a shadow cone by Toyota.

Stay tuned because we also got an invitation to drive the 2008 Chevy Malibu, in Santa Monica, and we’ll be there to test it and share with you what we experienced. Meanwhile, check out this video of Bob Lutz, Chairman of GM North America, presenting the Chevy Malibu, after the jump.

$50 million campaign for the 2008 Cadillac CTS

Cadillac announced that they will spend somewhere between $30 million and $50 million on the advertising campaign for the 2008 Cadillac CTS. In an interview for Automotive News, Jim Taylor, Cadillac’s general manager said:

“We’ll put the pedal to the metal over the next couple of months to make sure the CTS is noticed. We absolutely will not have an underfunded CTS launch.”

So get ready for some serious Cadillac promotion in the future.

£6 Million Lexus Hybrid campaign in the UK

Lexus made a press release in which announced that it will start a £6 Million ($12 million) advertising campaign to promote its range of hybrid models for the fourth quarter of 2007. The campaign will include national TV, landmark billboard, on-line, and magazine activities. The first TV ads will air on September 17. Read the press release after the jump.