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Hofele Design Audi SR 8 Revealed

Hofele Design Audi SR 8

The tuners from Hofele Design have revealed their latest upgrade program for the Audi A8. Dubbed the SR 8, the vehicle comes with a revised grille, a new front bumper and an updated rear diffuser. Other than that, it features a trunk-mounted spoiler, a bunch of 20- and 22-inch alloys and a sports exhaust system. The Audi A8 is brought closer to the ground by up to 40 mm at speeds of less than 43 mph thanks to the implementation of a suspension lowering module.

Hofele Design Audi SR 8

The cabin of this tuned A8 has two-tone seats, a steering wheel wrapped around in Alcantara, along with a carbon fiber trim. They also offer optimized power unit software that allows the 4.2-liter TFSI gasoline and TDI V8s to unleash 385 hp (390 PS / 287 kW).

Hofele Design Audi SR 8

Source: Hofele Design via WCF

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Audi A8 L W12 Exclusive Concept Revealed

Audi A8 L W12 Exclusive Concept

Although the Ingolstadt-based automaker said that this is a concept, they’ve mentioned that it will go into a limited production run of 50 units and each of these cars are going to be identified by a series number. Under that beautiful hood rests a huge W12 6.3-liter gasoline engine that is capable of developing 439 hp (500 PS / 368 kW) and a massive peak torque of 461 lb.-ft (625 Nm).

Audi A8 L W12 Exclusive Concept

What’s even more interesting is the premium interior cabin, finished by the Italian design house Poltrona Frau. The sedan’s seats are wrapped around in Cognac-colored leather and have granite gray piping highlights.

Audi A8 L W12 Exclusive Concept

The additional leather finish of the center console, dashboard, seat consoles, door trims and the tunnel is complemented by the wood inlays of olive ash in a light gray-brown veneer. Leather was also used for the key, while the sills are trimmed with “Audi exclusive concept” lettering. As you can see, the Audi A8 L W12 is wearing a Monsoon Gray paint finish which looks gorgeous.

Audi A8 L W12 Exclusive Concept

No word at the moment about the price tag for this special A8 L W12 edition but it is safe to assume that it won’t be cheap at all.

Source: Audi via Motor Authority

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Strategic Vision Study – Audi Is The Most Valuable Luxury Brand

2011 Audi A8

A few years ago, value for money has not been seen as one of the major “musts” for luxury car customers but nowadays we live in a world of competitive value or better said, perceived value, and things have changed dramatically since then.

Lucky for us that there are resources from where we can get all the necessary info, like Strategic Vision’s annual Total Value Index. With a 14th-years old history, the latest edition shows us a clear winner in the luxury car segment – Audi.

2011 Audi A8

Audi, with its A8 flagship as well as the A5, Q7 and the gorgeous TT, came out on top in the respective segments.  The people over at Strategic Vision determine the vehicle’s “total value” by using the responses coming from well over one hundred thousand new car customers every year in order to compile a comprehensive collection of 442 different data points.

To start calculating the “total value” they first point out that owners make about value (e.g. price paid, expected fuel economy, innovation, expected resale value, expected reliability, etc.). After that, the study takes into consideration the importance of variables that make up the ownership experience which is in fact the worth of the attribute weighed against the expenses.

Here is the complete Total Value chart for all segments, as rated by the new car customers:

Small Car: Honda Civic Hybrid 814; Honda Civic Coupe 812
Small Multi-Function: Volkswagen Golf 790
Mid-Size Car: Ford Fusion 802
Mid-Size Multi-Function: Subaru Outback 760
Large Car: Volkswagen CC 806
Near-Luxury Car: Hyundai Genesis 852
Luxury Multi-Function: Lincoln MKT 815
Luxury Car: Audi A8 821
Specialty Coupe: MINI Cooper Hatchback 817
Premium Coupe: Audi TT Coupe 816
Mid Specialty: Honda Accord Coupe 781
Convertible: Saturn Sky 817; Volkswagen New Beetle Convertible 814
Premium Convertible/Roadster: Audi A5 Cabriolet 820
Minivan: Volkswagen Routan 748; Honda Odyssey 746
Entry Utility: Hyundai Tucson 800
Mid-Size Crossover Utility: Ford Flex 786
Mid-Size Traditional Utility: Toyota 4Runner 762
Large Utility: GMC Yukon 747
Near-Luxury Utility: Mercedes-Benz GLK 799
Luxury Utility: Audi Q7 798
Standard Pickup: Honda Ridgeline 732
Full-Size Pickup: Dodge Ram 1500 767; Ford F-150 766
Heavy Duty Pickup: Ford F-250/350 698

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Audi’s A8 Ad Puts The S-Class To Bed

[youtube]http://www.youtube.com/watch?v=fJnaOPzZ_pQ[/youtube]

If some of you thought that this year we won’t be seeing ads like this one, you would be wrong. Only two weeks have passed and already Audi launched an ad where the Mercedes S-Class is put to “sleep”. This United States-market ad is in fact a prelude to Audi’s highly anticipated new Super Bowl ad which will air on February 6th, during Super Bowl Sunday.

Audi’s “goodnight” ad is at the moment airing on several cable channels across the US and is aired on FOX and CBS during the NFL playoffs.

In my opinion, the ad is not very clever because there is nothing subtle in it as we can clearly state the obvious: the Audi A8 puts to bed the Mercedes S-Class along with the rest of the “outdated” luxury vehicles as Audi sees their new A8 model as “progressive luxury.”

Of course, we shouldn’t criticize Audi for trying to position itself as the new cool up-and-comer in the premium automotive segment. Taking into consideration that their sales are less than half in comparison to rivals BMW and Mercedes in the United States, they need to pull out the big guns to catch up.

I for one wouldn’t be surprised if both BMW and Mercedes will come up with their own ads as a response to this one.

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Video: 2011 Audi A8L W12 limousine shows off its luxury features


Audi really upped the luxury feature ante when it revealed the 2011 A8 flagship limousine. In Beijing though, it blew the ante sky high with the reveal of the A8L W12 long wheelbase version.

We were told it included features from the Bang & Olufsen sound system to the massive LCD displays or even the folding ottoman-style seat. Now, the Ingolstadt company released the first promotional video for the 2011 A8L version, and we have to say luxury never looked better.

Hit the jump to enjoy the video that makes almost all of us a bit poor in comparison.
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Audi S8


We all enjoy driving different models of cars nowadays because we all consider different features to be sometimes better to be presented by a certain model of cars than the ones presented by other models of cars. This is why it is very important that we all have the opportunity of analyzing such features and specifications presented by various models of cars because in this way we will all be able to realize which model might be more appropriate for us to drive as well and which one s might not be appropriate for us to consider due to certain features that might be presented by it or due to the lack of certain features.

Audi cars have also been appreciated by some car fans as some of the specifications presented by some models of this type of cars have been considered as pretty interesting and useful ones to be taken into account. In the end, it all depends on what each person expects to find in a new car that he or she might decide to buy and drive.

One model of Audi cars that has also been considered interesting to be analyzed is the Audi S8. This model of cars has been produced until 1996 and is still being produced. The class in which this model of cars has been included is represented by large luxury type of cars. Audi S8 can be found in a 4-door saloon type of body style and its layout is represented by a longitudinal type of front engine and a Quattro four wheel type of permanent drive.


There are known two generations of Audi S8 cars: Audi S8 D2 and D3. The first generation has been produced since 1996 until 2002. The engine included within this model of cars is known to be a 4.2 L V8 type and the transmissions presented by it are a 6- speed manual one and a 5 -speed automatic type of transmission. Its wheelbase is one of 113.4 in and its dimensions have been considered as it follows: 198.2 in length, 74.0 in width and 55. 8 in height. The fuel capacity in its case is one of 90 L. This generation of Audi S8 cars has been familiar among car fans as Audi Typ 4D.

The second generation of Audi S8 is Audi S8D3, also known as Audi Typ 4E. It has been produced since 1996 and it is still produced. The engine presented by this generation of cars is a 5.3 L V10 type. It presents a 6-speed tipronic type of automatic transmission and the fuel capacity in its case is known to be of 90 L. Its wheelbase is of 115.9 in and its dimensions are as it follows: 199.3 in length, 74.7 in width and 56.1 in height.


Both models of Audi S8 cars have been more or less appreciated by various persons who have analyzed their features according to their opinions and to the way in which each of the persons perceives the quality from this point of view.

A third generation of Audi S8 is anticipated to be presented to the public in 2011 and all sorts of changes, improvements and innovations are expected to be presented by this possible new model of cars.

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Audi A8


Cars can be seen nowadays everywhere we go. We see various models of cars on the street every day. Different persons decide to drive different models of cars. Some persons have and drive only one car while others, even if not as many as in the first case have and drive more than just one car. It all depends on each person’s needs and choices as well as on how much he or she affords to pay for such cars.

There is a great variety of models of cars available for us to analyze these days and from which we can all choose at least one model that we consider more appropriate for us to buy and drive due to the way in which it was designed, due to its price that we might afford paying for and also due to its specifications and features that might also be appropriate according to the purposes in which they might actually intend to use that car.


One model of cars that might be of interest among car fans as well is the Audi A8 which has been said to also present various interesting features and specifications to be taken into account by those interested in getting better informed about this type of cars.

Audi A8 was firstly produced in 1994 and a new generation of such cars is still produced as there are still persons interested in learning more about them either because they might be regarded as a possibility of choice or because they might be very interesting to be analyzed by those interested in having a good general knowledge in cars.


Audi A8 model of cars is considered among the most important full-size luxury cars available on the market nowadays and it has been appreciated by numerous persons who have analyzed its features for various reasons. In what concerns the body style presented by this model of cars it can be mentioned the fact that it is a 4-door saloon type of style. In what concerns its layout Audi A8 cars present a longitudinal type of front engine and two possibilities of wheel drives: a front type of wheel drive or a Quattro permanent type of front-wheel drive.

The platform on which it is believed to have been based the creation of Audi A8 model of cars is represented by Volkswagen Group D Platform. Audi A8 was firstly made public in 1994 and since then various variants of such cars have been presented. These variants have been more or less appreciated by various car fans which have analyzed the specifications and the features presented by this model of cars.

Such variants of Audi A8 cars are known to be Audi A8 D2, also known as Audi Typ 4D which was produced between 1994 and 2002, Audi A8 D3 also known as Audi Typ 4E and which was produced since 2002 an until 2009, Audi A8 D4 also familiar amigo car fans as Audi Typ 4H produced for the first time this year. All of these generations of Audi A8 cars have certain interesting features and specifications to be considered by those willing to get better informed about them also so as to become able to decide upon their quality and performance.

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2011 Audi A8 L offers 500 HP 6.3-liter W12 in a luxury package


Last year’s premiere of the 2011 Audi A8 flagship limousine impressed a lot of people, but still had a few nay-sayers. With the premiere of the 2011 Audi A8 L long wheelbase variant, that is certainly going to change, as the Ingolstadt manufacturer is packing a huge amount of power in a complete luxury offer.

First off, let’s start with the premium features. The limousine now measures 17.28 feet (5.2 meters), half a foot longer than the regular A8. This allowed the German carmaker to throw in the luxury features like nobody’s business. The rear of the A8 is now decked out in premium leather while the two rear seats are heated and cooled, can be adjusted in almost every imaginable way and employ ten air bladders to massage their occupants.

Further highlighting the space available in the rear, there’s even a folding ottoman seat, just in case you want to show off to your rich friends. There’s the standard four-zone climate control, but it can now be adjusted with the help of no less than 25 separate motors. The center tunnel can accommodate anything from a standard table to a refrigerator and anything in between. It also helps you control the 1,400-watt 19 speaker Bang & Olufsen sound system or enjoy a video on the two 10.2-inch LCD displays.

The 2011 Audi A8 L will still give you quite a few reasons to replace your chauffeur, as it boasts a massive 6.3-liter W12 engine under the bonnet. It outputs 500 HP and 461 lb-ft of torque, and pushes it through an eight-speed automatic to all the four wheels, thanks to the quattro AWD system. Its power translates in a 0 to 62 mph time of 4.9 seconds and an electronically-limited 155 mph top speed.

The Audi A8 L long wheelbase will be revealed in Beijing next week and appear on the market this summer. Until then, check out the luxury limousine in the photo gallery below.

Photo Gallery: 2011 Audi A8 L

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Hofele Design reveals tuned 2011 Audi A8


The 2011 Audi A8 has just made its European debut last week at the Geneva Motor Show, but the tuners at Hofele Design have already revealed the first details on their upcoming performance and cosmetic tuning package for the new Ingolstadt flagship sedan.

The company tackled the 4.2 V8 FSI and the TDI variant, with some very impressive results. Power figures are now at 400 HP and 350 lb-ft for the petrol one, while the diesel boasts 395 HP and 649 lb-ft of torque. According to Hofele, these performance upgrades haven’t taken a toll on the fuel economy, still ranked at 24.75 mpg (US) for the FSI and 30.9 mpg (US) for the oil-burner.

Other upgrades include larger ventilated steel disc brakes and high performance ceramic discs can also be fitted for an extra cost. The suspension has been lowered between 40 and 90 millimeters, but as an added safety feature, the car springs back to the factory setting when traveling at over 80 mph (128 km/h). New alloy wheels measuring 20-inch at the front and 22-inch at the back have also been added by the team at Hofele.


Last but not least, the styling of the 2011 Audi A8 also saw an upgrade, thanks to the restyled front fascia, now boasting bigger air inlets and front fender outlets, the new side sills, and the restyled rear end, complete with a diffuser and quad-pipe exhaust. A decklid spoiler, as well as two-tone leather, Alcantara and a new steering wheel round off the Hofele tuning package for the 2011 Audi A8.

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Audi A8 hybrid concept presents itself


Just before the Geneva Motor Show will open its doors to members of the press, Audi officially revealed the A8 hybrid “design study”.

The car, based on the 2011 Audi A8 limousine, combines a 2.0-liter TFSI engine with an electric motor for a combined output of 245 HP and 354 lb-ft of torque. Performance figures include a 0 to 62 mph time of 7.5 seconds, but what’s really important about this concept is the 38 mpg average (on the EU cycle), improving the standard A8′s figure by 20%.

Full EV drive mode is available, but for just 1.2 miles and for speeds up to 40 mph. While the lihium ion battery is stored in the boot, Audi is quick to point out that 14 cubic inches of space are still available, for all your needs.


The Audi A8 hybrid concept will be sitting on special 21-inch wheels, and be adorned with hybrid badges at its debut during the 2010 Geneva Motor Show.
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Video: 2011 Audi A8 gets promoted through new ad


Audi is slowly starting to promote its new flagship model, the 2011 A8, and has just released a video demonstrating how many details went into the components of the limousine.

From the Bang & Olufsen speakers to the LED headlights or the V8 FSI engine, many of the 2011 A8 components are featured in this ad, with one single motto: The art of progress.

Hit the jump and enjoy this new footage of the 2011 Audi A8 ahead of its European unveiling at the Geneva Motor Show next week.
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Video: See Google Earth running on Audi’s MMI system


Audi revealed at the end of last year that the MultiMediaInterface system (MMI) in the new A8 limousine will be using Google Earth as its navigation software, in order to reveal to people a more accurate display of cities, roads and other useful information.

Now, a new video has appeared, showing Google Earth in action, just how it will work on the A8, when it will be launched this spring. The system allows you to check out the map in your region, hover over cities and check out Wikipedia entries about their history or what points of interest are present.

Inserting an address is also quite interesting, as you can use either the large dial, or the touch-sensitive portion besides it, to etch out letters, and the system will register them. Hit the jump to see Google Earth running on the Audi MMI system.
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Detroit Auto Show: Audi confirms hybrid A8 for Geneva debut


The Detroit Auto Show was the first convention were people could admire the new generation of the Audi A8, the flagship of the Ingolstadt carmaker, which will be launched in dealerships starting with this spring.

This was also the venue where Audi announced that a hybrid version of the A8 will be showcased at the upcoming Geneva Motor Show, which will being in March, this year. The new car will feature a full hybrid setup, and alongside the upcoming Q5 hybrid, will be the first steps of the German company into this territory.

Audi, until now, relied on its clean diesel models, even winning the 2010 Green Car of the Year with its A3 TDI model. With the e-Tron concept also making the rounds, showcasing its electric power, it seems Audi has all the bases covered and is ready to go in any direction it wants.

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2011 Audi A8 to use Google Earth for navigation besides regular system


We’ve talked about navigation systems in cars before, but this time Audi wants to really strike capture the attention of technology fans, and has announced that its flagship 2011 A8 model, which will appear in spring, 2010, will be able to use Google Earth besides the regular navigation system.

This will be possible through a GPRS/EDGE modem which can be installed in the car, and can use a regular SIM card to download data from the Internet, including pictures from Google Earth, thus accurately displaying your surroundings so that you can better orient yourself.

You will also be able to use the new MMI interface with Google Earth, including the eight-inch touchscreen that the new limousine will posses. Don’t expect the service to be supported right from the start though, as it will likely be introduced in the summer of next year. Until then, you can survive with the regular navigation system.

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Audi S8 to pave the way for S7 and S1, Audi design director says


In a surprisingly bold move, Audi’s design director, Stefan Sielaff, revealed, after the formal presentation of the 2011 Audi A8, that the high performance S8 version, which will arrive at the end of 2010 probably, will pave the way in terms of design for other performance models, name-checking the S7 and S1.

This is the first time an Audi representative even admitted to the existence of the upcoming A7, and has even confirmed that the future A1 city car will also see a performance version. He also revealed that the S8 will most likely be powered by a turbocharged V8 engine, rather the a borrowed V10 from Lamborghini, as is the current generation’s S8.

Future S models will also differentiate in more ways from the standard models on which they will be based, with Sielaff confirming that more aluminum and carbon fiber inserts will be used on the inside.

So there you have it Audi fans, expect many surprises from future S models, coming for every vehicle set to be launched in the near future.

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