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New Sales Record For Citroen In March

Citroen DS3 Serie Noire Limited Edition

The French automaker Citroen has set a new sales record, managing to register almost 42,000 passenger cars in its domestic market last month, which is the highest monthly total in the country for more than four decades. Sales increased by 19.2% for passenger cars and 18.7% for light commercial vehicles.

The car manufacturer reported 49,746 vehicle registrations in France last month, up by 19% in comparison to the same period of last year. This boost in sales was driven by the passenger cars, especially from the C4 (6,300 units) and the C3 (12,500 units). The DS3 was also popular among buyers, as Citroen managed to deliver 4,500 units, taking the first-year total to 35,800 cars.

Source: Citroen

Citroen Divas’ Rally

Creativity of marketers in communication strategies for car brands is continually diversifying and is taking everyone by surprise, even if it is about technology and new devices created to improve customers experience with the car, or just new concepts of special events that try to develop a personal relationship between the cars and brand’s consumers. So, as an example, this year Citroen Romania has decided to organize the first edition of Divas’ Rally, a lifestyle event dedicated exclusively to women, which tries to combine driving pleasure with adventure.

The first edition happened on 19 and 20 of March and gathered nine women, Romanian VIPs – Dana Rogoz, Maria Dinulescu, Simona Gheorghe, Mihaela Radulescu, Daiana Anghel, Roxana Ionescu, Paraschiv Oana, Andreea Patrascu, and Laura Cosoi -, nine journalists as co-pilots, and nine Citroën DS3 cars. The nine crews drove on a 156 kilometers route, even if this wasn’t a rally in the true sense of the word, but more a regularity rally, held on public roads and in normal traffic conditions. So, even if the event missed the spectacular of the world competitions in which Citroen has already won seven world championship titles at pilots’ category, with Sebastien Loeb, the initiative could be useful as a marketing exercise.

Even if on this edition have participated only Citroen DS3 cars, according to the organizers, the next edition will allow in competition any Citroen models, including historic vehicles.

In addition, dear ladies, if you are upset and worried about that fact that you could not participate to the rally unless you’re VIP’s, you should stay calm: Divas’ Rally 2011 edition with VIPs was actually only the prologue to the event dedicated to ALL Citroen owners that will take place every year from now on.

”The idea of this event is to find new routes to explore in Romania, by driving Citroen cars. Divas’ Rally will be from now on the perfect opportunity for every woman who owns a Citroen to discover her passion for driving, to test her limits and to visit the most chic places in Romania”

said Didier Gerard, Director of Citroen Romania.

So, what do you think about that? Would you be interested to participate to such “ladies” rally in your country if possible?

[Source: C-vedete, Photos: Facebook Citroen]

First drive: the 2011 Citroen C4

The new Citroen C4

My family has a long history with French cars: they currently own 3 Citroens that they’ve bought during the past 6-7 years. I remember how cool I thought the Citroen C4 Coupe VTR looked when I first saw it. Given the context, you can imagine that I couldn’t wait to get my hands on the new C4, when I was invited to the launch.

I can’t say we agreed at first. Yes, this new creature had a more aggressive front styling and a bigger front grill, just like the more recent Citroen cars, but at the same time the lines are smoother, more tamed. This is what I don’t really fancy. I liked the lines of the old Coupe. But since the new C4 is not a coupe, it’s definitely better looking than the old model, which was fluffy like a doughnut. And I didn’t really like the doughnut, although the C3 pulled it off quite nicely.

Back to the cars I drove. As always, I picked the most powerful cars that were lined up: 150hp, diesel and petrol. And I did like what they can do: they have fast reactions to gas pedal, climbing up to 140-150 km/h quite hastily and it doesn’t struggle to get there. What I really disliked was the semi-automatic gearbox. I’d rather have the manual one any day. The semi-automatic is quite strange, because, as low speed, you feel like someone’s braking before you get to change speeds.

And this is about everything I don’t like about the new C4. These issues are more about Citroen in general, than about this particular model.

And now for the good part: what I do like about the new Citroen C4.
I absolutely love the interior! I’ve always liked Citroen interiors, from the C5 to the C3 Pluriel and C4 Picasso. Yes, I thought the fixed steering wheel was weird (and they gave up on that, by the way), but I still liked every tiny bit of the cars’ interiors. The good news is that now it’s even better looking. Especially in the full option version, with the sat nav and all the perks.

The dashboard is asymmetrical. The left is a whole another story from the right. They’re from different books, I tell you. Right in front of the driver, above the indicators and what not, a series of crests that make it look like some kind of prehistoric creature. The whole plastic detailing is great quality, so there’s no cheap feeling there.

Another pleasantly strange thing about the interior is the massage seats. This is a strange option for a car that isn’t necessarily in the premium category. But this is good strange. Citroen are known for the amount of technology they put in their cars and the massage seats are… recommended. :) They’re just right to keep you relaxed while you speed into the tricky curves of the Carpathian mountain roads.

As for the exterior, I’m really not a big fan. The C4’s design fits quite well into the line of the medium sized cars that has been advertised lately, but I want the rough, pointy edges of the old C4 back. Not to mention that there is no coupe version of the new C4 and I assume that the new DS4 will fill the sporty spot on the Citroen team.

Well, it seems that I’ve been complaining a bit too much. I haven’t covered that well just how much I liked to drive it. With some nice music in the background, but with the pedal to the floor, the car is more than a pleasant experience. I expected the C5 to be very cool, with a great interior and great noise cancellation and so on, the C4 took me by surprise.

Overall, I liked the new Citroen C4 more than I expected to. I didn’t like the semi-automatic gearbox, so I’d like to stick to the manual one, please. I confess I would love a bigger engine, which I hope we’ll get on the new DS4. And the interior is so great that it makes me want to sleep in this car.

What’s under the hood?
Well, you’ll find three version for engine they’ve put in the new C4:
- Diesel 1.6 HDI 90 hp, 0-100 km/h in 12.9 seconds, top speed -180 km/h
- Petrol 2.0 HDI 150 hp, 0-100 km/h in 8.6 seconds, top speed – 207 km/h
- Petrol 1.6 HDI 110hp, 0-100 km/h in in 11.2 seconds, top speed – 190 km/h.
The cool thing about the car is that there are tons of accessories, some useful, some just for looks, that you can make your car stand out.

To complete the picture, take a look at this video, shot by our friend Razvan from Trafictube. Also, check out the full set of pictures from the drive test in our gallery.

The new Citroen C4 from trafictube on Vimeo.

Photo Gallery: 2011 Citroen C4

2011 Citroen C4 2011 Citroen C4 2011 Citroen C4 2011 Citroen C4

PSA Starts Shipping Electric Vans

Citroen Berlingo EV

Peugeot-Citroen SA has started delivering the electric versions of the Citroen Berlingo and Peugeot Partner car-derived vans. PSA is planning to build 1,500 units of the vans next year in partnership with the Venturi producer that will offer the powertrain, batteries as well as other EV-related parts for these two vans. Monaco-based Venturi is popular for the high-powered electric vehicle sports cars, expects that its supply contract it has with Peugeot-Citroen of electric vehicles will remain limited to small volumes due to the low demands.

Gildo Pallanca Past is the CEO of Venturi, and told Automotive News Europe that “we are specialized in low-volume production numbers. Eventually, EV vans will be produced in large quantities [on an industrywide basis], but our company will continue to address niche market.”

The PSA Group has already delivered 250 electric vehicle vans to the La Poste – the French postal service. Peugeot-Citroen will start shipping later this month another two battery-powered small vehicles – the Citroen C-Zero and the Peugeot iOn. Both of them are based on the Mitsubishi i-MiEV and will be manufactured in Japan, as part of PSA’s partnership with Mitsubishi.

A PSA spokesman recently stated that “we are focusing on our first wave of hybrids that will launch next year, which we feel is more important than our EV activity at this time.” A market analyst at HIS Automotive by the name of Carlos da Silva, stated that PSA is not very focused on EVs in Europe in comparison to other automakers. Da Silva said that “PSA’s roadmap to EV mobility is less radical than the ones at Renault-Nissan [or Volkswagen]. They believe in a gradual, smoother transition where hybrids take an important part.”

No Discounts For Citroen’s C4

2011 Citroen C4

It seems that Citroen will not be offering any type of discounts for their new C4 model. The reason for this, according to the French automaker, is that the model was launched at a low base price, thus leaving almost no room for price reductions at the dealerships (we are somewhat skeptical about this issue however). This is certainly something new from Citroen in comparison to the last few years when we got accustomed to their aggressive discounts for the European market for all of their cars.

By giving buyers various price cuts it will have a negative effect on residual values, which are a very important factor for fleet buyers, treasured greatly by the French automaker. Industry experts affirm that this technique of offering important discounts has lowered the overall image of the Citroen brand among buyers which will most likely lead to fewer sales in the next couple of years.

According to Jean-Michel Marmiesse, who is C4’s product manager – “Automakers usually price new models on the high side when they are launched, but with the C4, the price is aggressive from the beginning in order to rapidly find a niche. The strategy is simple: to offer a model at an inexpensive price from the beginning to boost volumes”.

The basic price for the Citroen C4 in France is approximately $23,310 (16,990 euros), in comparison to the Ford Focus, priced at 17,600 euro, the VW Golf 6 that has a base price of 16,390 euros and the Renault Megane has a 20,000 euros price tag. Although the price for the Volkswagen Golf 6 is a little bit lower in comparison with the Citroen C4, the French automaker says that their car’s price is more competitive as it has various design features and technologies, offered at a very good price. In Europe, the compact segment car is the second largest (after subcompacts), and is led by the VW Golf 6.

2011 Citroen C4

The people that are analyzing the automotive industry say that this new strategy from Citroen might be a little bit risky and could provide unwanted results. A market analyst by the name of Carlos da Silva, who works for IHS Global Insight, said that the customers of Citroen cars are used to bargaining down the prices at the dealerships. Da Silva said that although Citroen is moving into the right direction, the customer habits will not change overnight simultaneously with this new strategy from the French automaker.

Citroen launched the second generation of the C4 last month in France and will be making deliveries for the rest of the European countries starting with this December. Some of the most important technologies of the C4 include adaptive lightning, blind-spot monitoring, massaging seats and a lane-departure warning system. The model will be offered with one of the three gasoline power units that were co-developed with BMW as well as four diesel engines. From the diesel engines, the most fuel-efficient one is linked with a stop-start technology that reduces the CO2 emissions to 109 g/km, and will be further lowered to 99 g/km on upcoming models.

BMW and PSA Peugeot Citroen Group to cooperate on FWD hybrid vehicles

Is the automotive world as we know it coming to and end? After Aston Martin confirmed the production of the Toyota IQ based Cygnet now BMW is going FWD? Because today BMW and the PSA Peugeot Citroen Group announced a partnership for developing hybrid components for front-wheel-drive vehicles.

According to the press release, Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën signed an agreement that will allow joint development, production and purchasing of components, which will lead to significant cost cuts and, most important, will standardise hybrid vehicles.

“This cooperation will deliver a major contribution towards a competitive cost structure in the field of electrification. It also represents another important step on the road to sustainable mobility,” said Reithofer.

“We are pleased to broaden our long-standing cooperation based on the strong relationship that exists between our two companies,” added Philippe Varin. “Combining both partners’ expertise in hybrid technologies will clearly create competitive advantage.”

No financial terms of the agreement were disclosed.

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Citroen Survolt Art Car created by Francoise Nielly

Citroen is launching the new season at their C42 flagship showroom on the famous Champs-Elysees avenue in Paris, France and one of this year’s highlights will be a special Citroen Survolt racing car turned into a work of art by French artist Francoise Nielly, with a “bold, vivid and brightly contrasting new fluorescent paint scheme”. According to Citroen, Nielly’s art works were among the inspiration sources for the original Survolt concept and they decided to honor that by putting the art car in the gallery.

Alongside the special Survolt, this year’s showroom includes the customized DS3 by Flavio Melchiorre, the DS3 Racing, the DS4 and the C-Zero.

One more photo after the jump. (more…)

Citroen Lacoste concept showcased

Citroen Lacoste concept showcased

Citroen is continuing its long line of concepts this year, and has revealed a new one, much more radical than the anything we’ve seen from the French company.

The Citroen Lacoste concept, as its name suggests, has been revealed as a product of a partnership between the automaker and French apparel company Lacoste.

The model is presented as a ‘stylish, yet minimalist’ buggy, almost the size of the current C1 compact, and using the same three-cylinder engine. The windscreen has a greenish hue, but can be lowered at the press of a button. The dashboard uses a new type of display, with large pixels, similar to early video games like Pong.

There’s no traditional roof, as Citroen opted for a T-shaped design. If rain does appear, the driver can deploy an inflatable yellow soft top. The boot is also missing from the Lacoste concept, but the rear bench can slide towards the front, in order to provide room for small luggage.

Citroen Lacoste concept showcased

Expect the Citroen Lacoste concept to be formally revealed at the Paris Motor Show, and according to some rumors, it might preview styling cues for the next generation C1 model.

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Citroen DS4 Racing hot hatch might arrive soon enough

Citroen DS4 Racing hot hatch might arrive soon enough

When the Citroen DS3 Racing hot hatch was revealed, many people were extremely excited about the limited edition sporty compact.

Now, as the Citroen DS4 has just been revealed a few weeks ago, rumors about a high performance Racing version are already flying around the web.

According to the rumor mongers at AutoExpress, a Citroen DS4 Racing is just a matter of time. The French company will apply the same philosophy as on the hotter DS3, and will throw in dozens of unique customization options, to differentiate the sporty DS4 from the regular model.

According to the British magazine, the future Citroen DS4 Racing will be using the new Hybrid4 technology, as seen on the Peugeot 3008, but combine the 96 HP electric motor with the 200 HP developed by the 1.6-liter THP gasoline engine.

As you can imagine, the DS4 Racing will pack one heck a punch, if it turns out to be true. Features like upgraded suspension, steering and brakes are also rumored, in order to keep that power under control. Seeing as how it uses the Hybrid4 system, all-wheel drive is a given, with rear-wheel drive only available in electric mode. Also, expect the fuel average and emissions to be extremely low, given its high power output.

Frankly, after seeing the CItroen DS3 Racing, a DS4 performance model might be even better.

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One-off Citroen DS3 by Kenzo revealed


The Citroen DS3 is once again flaunting its stylish looks by another partnership with an influential fashion house. This time, after Yves Saint Laurent tried their hands with the French compact, Japanese house Kenzo has also revealed a one-off DS3.

Inspired by oriental designs, the fashion house took a pristine white DS3 and covered both its roof and the seats with unique patterns. It is also expected that the interior trim has been thoroughly upgraded, so that the show car will impress every fashion fan around the world.

The car is just a one-off, at the moment, but expect it to be flaunted by Citroen at the upcoming Paris Motor Show, as well as at upcoming fashion events where the Kenzo house will be present.

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Citroen DS4 crossover officially revealed

Citroen DS4 crossover officially revealed

Even if it was leaked a few hours ago, the 2011 Citroen DS4 has now been officially revealed by the French company, ahead of its debut later this year at the Paris Motor Show.

As we revealed earlier today, the DS4 is a five-door crossover, but with a coupe design, as the rear door handles are hidden in the C pillar. It borrows styling cues from the new 2011 Citroen C4, but also the first iteration in the new DS line, the DS3 compact hatchback.

The exterior boasts the impressive design highlighted above, as well as new technologies like LED daytime running lights. Wheels of up to 19 inches in size can be fitted, while chrome touches are present on the outside of the car.

As you might have figured out by now, the DS4 will battle it out with other premium crossovers, and offer a variety of luxury options. These include various leather choices, a panoramic roof, as well as chrome inserts. The crossover is a 2+2, so just four people can sit inside.

Thee petrol and two diesel engines will be made available. The gasoline ones will consist of a 120 HP 1.6-liter VTi, a 155 HP 1.6 THP and a 200 HP 1.6 THP. Two diesels will also be available, with e-HDi technology, capable of 110 and 160 HP, respectively.

Check out the new Citroen DS4 in the photo gallery below.

Photo Gallery: 2011 Citroen DS4

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Citroen DS4 revealed in first leaked photos


As the Paris Motor Show is fast approaching, the large French carmakers are getting ready to showcase their new models.

Among them is the upcoming Citroen DS4 crossover, which will take the French brand further into the upmarket segment it entered with the DS3 compact hatchback.

We’ve already seen the DS High Rider crossover coupe concept, but now the first leaked shots of the production Citroen DS4 have made their way onto the web.


As you can see, the model isn’t actually a coupe crossover, like the recent Range Rover Evoque, instead having 5 doors, with the rear handles being hidden in the C pillar. The design is extremely aggressive, but still maintains the look of the refreshed 2011 C4, also set to be premiered in Paris.

No other details were revealed, except the possible engine lineup. There will most likely be three petrol units, a 120 HP 1.6-liter VTi, a 155 HP 1.6 THP and a 200 HP 1.6 THP. Two diesels will also be available, with e-HDi technology, capable of 110 and 160 HP, respectively.


Expect more details in the following weeks about the Citroen DS4 before its debut this October in Paris.

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Citroen to reveal new 2CV-inspired sub-brand in Paris


Citroen is definitely feeling pretty good right now, as not only are its regular models achieving impressive sales, but its two other sub-brands, the Picasso and the DS ranges, are also achieving impressive amounts of success.

Now, according to the design boss of PSA Peugeot Citroen, Jean-Pierre Ploué, another sub-brand will be launched by Citroen at the upcoming Paris Motor Show.

The French executive declined to reveal its name, but has revealed that it will specifically target a younger demographic, the so-called ‘iPod generation’. Accord to Ploué, the cars within this new family are going to feature a lot of innovations, similar to how the iconic Citroen 2CV did many decades ago.

From a design standpoint, Citroen’s new sub-brand will also differentiate itself from the existing ranges. It will feature simpler lines and an even more mainstream style than other cars, in order to attract younger customers to Citroen as a whole.

According to Autocar, one of the main inspirations for the this new family will be the older C-Cactus concept, that was revealed some time ago. Also, one of its first products will no doubt be a compact replacement for the Citroen C2, which was discontinued some time ago.

Either way, judging by the all of the great news coming from Citroen lately, we’re very excited about the brand’s Paris Motor Show announcements.

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Citroen to produce the Survolt and Metropolis concepts


Citroen has just revealed that even though the fate of the stunning GTbyCitroen (Citroen GT) concept is still up in the air, the company will invest in bringing the Survolt electric sportscar and the Metropolis limousine concepts to production.

According to Autocar’s source, the Survolt, which has already seen action last weekend at the Le Mans Classic race, will be available as a limited production model in the future. Its performance figures, 248 HP with 738 lb-ft of torque, together with the zero emissions rating thanks to the electric powertrain, would definitely make it popular.

Meanwhile, even though it hasn’t had much success with the C6 limousine, Citroen will produce the Metropolis concept which was revealed at the beginning of the year. It will be incorporated into the new DS line, presumably with the DS9 badge, according to that same source.

This is definitely great news for the French company, as it will no doubt augment the growth it has been seeing in recent years. Add in the already successful DS line, thanks to the DS3, and we might see big things coming from Citroen in the future.

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Citroen GT might still be produced


At the beginning of the week, we reported on a fresh batch of rumors which said that the glorious GTbyCitroen (Citroen GT) supercar concept won’t be seeing the light of day, as the French company opted to invest money in other areas.

Now, the blokes at Autocar say, according to their inside sources, that the Citroen GT’s fate is still undecided, and that it might be heading to production at some point in time.

It seems that even though Citroen is busy building and promoting its new, upmarket DS range, spearheaded by the DS3, the French company still sees some potential in a limited series run of the GT supercar.

No other details were spilled, but at least this gives us some hope that the GTbyCitroen will appear in a production form in the future.

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