Fiat have launched their second commercial featuring Jennifer Lopez. 500 Cabrio is the car. Although this time the car appears more in the video, the creative idea of the commercial is, again, the singer and actress and her view on the world. “Until it beats no more” is the soundtrack for all Jennifer’s thoughts during the ad.
According to Oliver Francois, Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Groups LLC, “the primary objective of My World was to explore the story of Jennifer Lopez, who is a cultural icon”. Actually, the story tries to highlight that simple elements of our upbringing are the ones helping explain who we are and achieve our goals. And again: what has the Fiat to do with this? It’s all in brand’s philosophy that “Life is Best When Driven”.
Watch the video and share your opinion about how appropriate this collaboration is:
And singing Ozzy Osbourne’s song: Crazy Train. That’s the plot in the commercial for the 2012 Honda Pilot.
We know: the association is strange, but the result looks fine. A 8-seat car, two grownups, six kids at the back and their attempt to sing Ozzy Osborne’s 1980 single, “a capella style”. And yes, the image that we picture in our heads is nice, as beautiful as the ones from your heads.
Would you like to go on such a big car in family road trips?
The commercial does not respect some advertisement patterns and lasts for more than 30 seconds. We are talking about around 2 minutes of video commercial presenting the new customization options that come with the VW Beetle from its Accessories division.
The concept of the video is kind of futuristic, with a man using a virtual configurator for exploring the features and options of the 21st century Beetle, all for fulfilling its dream about a car.
The video released has two ending versions, featuring a man or a woman. Although I personally consider the video is a little bit too long and the consumer is likely to get bored and to lose his patience before watching it until it ends, the soundtrack is entertaining and the presentation concept quite interesting. Not even to mention the options displayed on the configurator and provided by the car.
So, we leave you with the commercial, with both versions of ending.
What do you think about the endings of these videos: were they inspired by using this scheme of alternative endings?
Vincent Cassel stars in this new ad which tries to focus on elegance and power for the latest Lancia Ypsilon model launched this spring.
This italian 69 HP, 1.2 8V Euro 5 car can easily be spotted due to unique front shield and bright color palette and combinations. Over 500 custom accessories make the new Ypsilon fit for the most extravagant drivers.
Every Man Dreams at Having a Personal Flight Attendant
This is the idea of the new web campaign released by Volkswagen Zubehör for selling more accessories from the entire range of options that VW cars feature.
The result is a TV ad in which a flight attendant accompanies the driver all the way from getting up in the morning to his way to the office, being constantly at his service. Indirectly, she actually shows all the features his car, a 2012 Volkswagen Passat has, such as: UTMS / Bluetooth kits, leather wallets, thermos / cold boxes, navigation updates and even more. You can find out more visiting this site.
The message of the commercial is metaphorical, it’s true, but let’s all recognize the fact that such a personal flight attendant is every man’s dream. So they couldn’t have fought at a better idea of expressing their car accessories.
We’ll leave you now with the commercial. Enjoy!
So, how about such a “flight attendant” for yourself?
After the heart warming Polar Bear ad for the Nissan Leaf electric vehicle, Nissan has followed up with a new commercial, showcasing the innovations it has implemented all across the range, not just in the Leaf.
Narrated by the same Robert Downey Jr., the ad is quite good, and seamlessly goes from the keyless entry tech on a crossover like the new Murano to the step in the Pathfinder’s rear bumper or the Leaf’s seats which were made from recycled plastic bottles.
Check it the new Nissan Innovations ad after the jump. (more…)
GM wants to really capture the compact segment in its home country. It’s main weapon is the new Chevrolet Cruze sedan, which is already being shipped to dealerships as we speak.
Marketing is now being kicked into overdrive for the compact sedan, and the US carmaker has already revealed two ads. The first, New Kid, showcases just how many features the new Cruze packs as opposed to its rivals and to its whole segment.
The second gets more specific, targeting the current compact top dog, the Toyota Corolla. In it, Chevrolet highlights a few things the Cruze has standard, as opposed to the Corolla’s optional features.
Both are narrated by actor Tim Allen and are worth a view, check them out after the jump. (more…)
Video: Nissan Leaf EV gets promoted with a polar bear
Nissan is really betting big on its Leaf all-electric vehicle, and has decided to release a brand new commercial, designed to tug on the heart strings of every eco-friendly person out there.
In the new ad called simply ‘Polar Bear’, Nissan shows just how a melting ice cap forces a polar bear to change its natural habitat, and reach a lovely suburban setting where an owner of a new Leaf resides.
The ad is very well done and definitely worth a watch. Check it out after the jump.
Cadillac is extremely proud of its CTS-V lineup, and has released a brand new commercial highlighting the high performance these models can achieve.
In this ad, titled ‘The Competition’, the Cadillac CTS-V sedan is taken around the famed Nurbugring circuit. Also in the ad, Caddy gives credit to the two models that have inspired the development of the CTS-V, the BMW M5 and the Mercedes-Benz E63 AMG.
For some stunning footage of the Cadillac CTS-V lapping the Nurburgring in 7:59.32, check out the commercial after the jump. (more…)
Ford is kicking its marketing campaign for the new Fiesta compact into overdrive, just as the model is appearing in Blue Oval dealerships around the USA.
In order to highlight the sporty nature of the new Fiesta, Ford went to famous rally driver and stunt man Ken Block, and tasked him with completing a few everyday errands such as taking out the trash, going grocery shopping or delivering mail.
As you can imagine, he isn’t using a regular Fiesta for all these tasks, instead relying on his custom Ford Fiesta rally car. Needless to say, hilarity and awesomeness followed.
Still, the ad doesn’t just promote the new Fiesta, but also a novel competition, entitled ‘Rock it like Block’. Fans will need to access this special website, and enter for a chance to win a special Fiesta, customized by Block himself. While it most definitely won’t be the Gymkhana Three Fiesta, it will still be awesome.
Hit the jump to check out the new Ken Block ad, and then enter in the competition. (more…)
We’ve seen some pretty interesting ads lately, culminating with the ones for the 2011 Subaru Impreza WRX STI, which put real people in the passenger seat of the performance model being thrown around by rally driver Dave Mirra.
Now, Honda Australia has revealed a brand new batch of commercials, under the slogan ‘How much _____ can you pack into a Jazz?’.
As you know, Jazz is the name of the Honda Fit outside the USA. The compact hatchback is now showcasing its spacious interior by trying to fit in as many unusual things as possible. The commercials attempt, in a ‘scientific’ way, to see how many hipsters, ninjas, rappers or even professional body builders can be squeezed into the Jazz/Fit.
Needless to say, all of the videos are hilarious, so hit the jump and check them out. (more…)
Subaru’s ad campaigns can always be a hit or miss with some people. Sure, the dog commercials for the Outback were a bit quirky, but not a lot of people were intrigued by them.
Now, in order to promote the new 2011 Impreza WRX STI, Subaru definitely struck gold with the ad campaign.
This time you won’t see any dogs, just people, including Subaru’s own rally driver and former BMX rider Dave Mirra. He was tasked with taking regular people in a ride with the new WRX STI, and showcase what the car is capable of.
As you can imagine, the regular guys and girls were quite shocked by the talents of both the car and Mirra.