After the heart warming Polar Bear ad for the Nissan Leaf electric vehicle, Nissan has followed up with a new commercial, showcasing the innovations it has implemented all across the range, not just in the Leaf.
Narrated by the same Robert Downey Jr., the ad is quite good, and seamlessly goes from the keyless entry tech on a crossover like the new Murano to the step in the Pathfinder’s rear bumper or the Leaf’s seats which were made from recycled plastic bottles.
Check it the new Nissan Innovations ad after the jump. (more…)
GM wants to really capture the compact segment in its home country. It’s main weapon is the new Chevrolet Cruze sedan, which is already being shipped to dealerships as we speak.
Marketing is now being kicked into overdrive for the compact sedan, and the US carmaker has already revealed two ads. The first, New Kid, showcases just how many features the new Cruze packs as opposed to its rivals and to its whole segment.
The second gets more specific, targeting the current compact top dog, the Toyota Corolla. In it, Chevrolet highlights a few things the Cruze has standard, as opposed to the Corolla’s optional features.
Both are narrated by actor Tim Allen and are worth a view, check them out after the jump. (more…)
Video: Nissan Leaf EV gets promoted with a polar bear
Nissan is really betting big on its Leaf all-electric vehicle, and has decided to release a brand new commercial, designed to tug on the heart strings of every eco-friendly person out there.
In the new ad called simply ‘Polar Bear’, Nissan shows just how a melting ice cap forces a polar bear to change its natural habitat, and reach a lovely suburban setting where an owner of a new Leaf resides.
The ad is very well done and definitely worth a watch. Check it out after the jump.
Cadillac is extremely proud of its CTS-V lineup, and has released a brand new commercial highlighting the high performance these models can achieve.
In this ad, titled ‘The Competition’, the Cadillac CTS-V sedan is taken around the famed Nurbugring circuit. Also in the ad, Caddy gives credit to the two models that have inspired the development of the CTS-V, the BMW M5 and the Mercedes-Benz E63 AMG.
For some stunning footage of the Cadillac CTS-V lapping the Nurburgring in 7:59.32, check out the commercial after the jump. (more…)
Ford is kicking its marketing campaign for the new Fiesta compact into overdrive, just as the model is appearing in Blue Oval dealerships around the USA.
In order to highlight the sporty nature of the new Fiesta, Ford went to famous rally driver and stunt man Ken Block, and tasked him with completing a few everyday errands such as taking out the trash, going grocery shopping or delivering mail.
As you can imagine, he isn’t using a regular Fiesta for all these tasks, instead relying on his custom Ford Fiesta rally car. Needless to say, hilarity and awesomeness followed.
Still, the ad doesn’t just promote the new Fiesta, but also a novel competition, entitled ‘Rock it like Block’. Fans will need to access this special website, and enter for a chance to win a special Fiesta, customized by Block himself. While it most definitely won’t be the Gymkhana Three Fiesta, it will still be awesome.
Hit the jump to check out the new Ken Block ad, and then enter in the competition. (more…)
We’ve seen some pretty interesting ads lately, culminating with the ones for the 2011 Subaru Impreza WRX STI, which put real people in the passenger seat of the performance model being thrown around by rally driver Dave Mirra.
Now, Honda Australia has revealed a brand new batch of commercials, under the slogan ‘How much _____ can you pack into a Jazz?’.
As you know, Jazz is the name of the Honda Fit outside the USA. The compact hatchback is now showcasing its spacious interior by trying to fit in as many unusual things as possible. The commercials attempt, in a ‘scientific’ way, to see how many hipsters, ninjas, rappers or even professional body builders can be squeezed into the Jazz/Fit.
Needless to say, all of the videos are hilarious, so hit the jump and check them out. (more…)
Subaru’s ad campaigns can always be a hit or miss with some people. Sure, the dog commercials for the Outback were a bit quirky, but not a lot of people were intrigued by them.
Now, in order to promote the new 2011 Impreza WRX STI, Subaru definitely struck gold with the ad campaign.
This time you won’t see any dogs, just people, including Subaru’s own rally driver and former BMX rider Dave Mirra. He was tasked with taking regular people in a ride with the new WRX STI, and showcase what the car is capable of.
As you can imagine, the regular guys and girls were quite shocked by the talents of both the car and Mirra.
As you can imagine, that video left a lot of people amazed. Now, in order to really showcase how it all went down, the Japanese company has released a fresh ‘behind the scenes’ look at the science and the filming of the Lexus LFA Pitch ad.
From the physicist that found the correct glass shattering frequence to the race driver that needed to control the LFA V10, it’s all in there, so hit the jump and check it out. (more…)
Last week we were very delighted to hear that, after last year’s great Super Bowl ad, Audi will once again air a commercial during one of the world’s most watched sports events. Not the mention that the news about Jason Statham, one of our favorite actors, will star in the ad made us even more excited about it. However, yesterday we got the chance to see a 30-seconds cut of the video, with Jason running away in a Mercedes, a BMW and a Lexus before finding the perfect getaway car, a supercharged Audi A6. Let’s hope that the full 60-seconds spot will make us change our minds, because from what we’ve seen so far, we’re really dissapointed. I mean, it’s not a bad commercial, but we were expecting something a little more exciting or funny. And considering the spot cost at least $6 million (NBC is charging $100,000 a second for Super Bowl ads this year, plus production costs and Jason’s payment), they’d better show us more.
Check out the 30-seconds video after the jump. (more…)
It seems that Audi was pleased with last year’s Super Bowl ad, because this year they’ve decided to go with another ad during one of every year’s most anticipated sports events. This time, they’ve decided to go with an ad featuring Jason Statham (one of the coolest actors around, with movies like Crank, Snatch, Death Race), the actor who became famous after doing all sorts of stunts in a BMW 7 Series, an Audi A8 W12 and an Audi S8, in the Transporter movies (the first one was really good, but still, all three movies were fun to watch). In this year’s ad Audi continues to send warnings to “old luxury”, the spot featuring a high-speed journey through luxury automobiles in American history, sending the message that some things are best left in the past. The ad was created by Audi’s advertising agency, San Francisco based Venables Bell & Partners and it was shot on-location in Los Angeles.
“After an exceptional last two years, the Audi brand has experienced unprecedented growth, not just in sales, but in awareness and excitement,” said Scott Keogh, chief marketing officer, Audi of America. “Every new model we introduce is making more and more consumers stand up and take notice of the single best line-up in the market. Last year’s spot sent the message that Audi was truly redefining luxury. This year’s spot will ensure that everyone realizes that Audi is the best choice, period.”
“In addition to having had the opportunity to drive Audi models in several of my films, I drive one in my personal life, as well. I have always loved the mix of style and performance they offer,” said Statham. “I am thrilled to be affiliated with a company I so believe in on the biggest stage in American television.”
Video: Interesting commercial for the Dacia Sandero
This commercial was created for the promotion of the Dacia Sandero in Italy and it tries to emphasize the car’s main advantage, its pricing. It’s in Italian, but you can understand what’s going on. Enjoy!
The first think that crossed my mind when I saw this video commercial was the Citroen C4 Transformers ad that was launched a few years ago. And apparently that’s what GM wanted us to think, because this commercial makes fun of Citroen and Ford too, because, if we look closely we can see that the “transformers” car looks a lot like the previous generation Ford Focus, while the slogan for this commercial is “Get Real!”. The ad has been a viral video sensation and Chevrolet denied responsibility for making the add but the branding at the end makes you think otherwise!
“Difficult is worth doing” is the name of Honda’s upcoming TV ad, one of the most expensive ever created. The TV spot will feature a team of 45 world class free fall skydivers which will perform some of the most complicated skydive formations ever attempted for the camera. The stunt coordinator for this commercial is BJ Worth and though he worked on some other difficult projects, including all the recent James Bond movies, he agrees that this is one of the most challenging aerial stunt sequences he has ever had to produce.
Before the final TV ad is released, Honda will present a few teasers that will keep us interested in the project. You can check out the first one below and you can also find it in our sidebar. Also, Honda started a blog for the project, difficultisworthdoing.typepad.com, where, over the next few weeks, you can read about the making of this incredible commercial and you’ll also get behind the scenes insight into the challenges that the team has to handle.
And if that doesn’t convince you this is going to be a great commercial, here’s what Tony Davidson the Creative Director for the project says: “When you write scripts like this you just imagine anything is possible. It’s only when you start getting down to the nitty gritty of production that you realise what the real implications are. That said, in this world where post-production techniques mean most things are possible, it’s nice to be attempting something for real.”