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Special Edition Mazda2 And MX-5 Announced

Mazda2 Black

The Japanese automaker will roll out pretty soon a new set of limited editions models, this time for the Mazda2 and the MX-5. The first one is based on the 1.3-liter (83 hp) Tamura version and comes with a black vinyl roof, front fog lights, privacy glass, 16-inch matt black alloy wheels and a rear bumper sports trim. In addition, inside it features air conditioning, a Bluetooth hands-free kit, bespoke floor mats and electric windows for the rear doors. Only 618 units will go to United Kingdom and the base price is 12,395 for the model with the True Red finish while the other colors available (green and white) will cost from 12,815 pounds.

Mazda MX-5 Sport Black

As far as the MX-5 Sport Black is concerned, Mazda says that they took their inspiration for this limited edition model from the MX-5 GT racer and is based on the Sport Tech Roadster Coupe model that comes with a 2.0-liter engine that churns 160 hp which is mated to a 6-speed gearbox. It is offered with a Brilliant Black retractable hardtop and is available in three body colors: Velocity Red, Crystal White and Spirited Green, the same colors available for the aforementioned Mazda2.

Mazda MX-5 Sport Black

This special MX-5 rides on gunmetal alloys that measure 15 inches and it has an interior wrapped around in black leather, bespoke floor mats, along with a piano black steering wheel and deco panel. It has the same goodies as the Sport Tech, like a Bose audio system, air conditioning, front fog lights, cruise control and a Bluetooth hands-free kit.

The Japanese automaker said that 500 units of this special MX-5 will go to United Kingdom and the on-the-road price is going to be 22,995 pounds, which is 360 pounds more in comparison to the standard Sport Tech variant.

Source: Mazda via Autocar.co.uk

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Mazda Refreshes Demio Model In Japan

Mazda Demio


Mazda’s superimini, Demio (or Mazda2 as you probably know it), just received a facelift and is now on sale in Japan where the automaker plans on selling 6,000 units each month. As you can see, there aren’t that many changes as far as the exterior styling is concerned, but the company says that they’ve increased the rigidity of the bodyshell and they’ve retuned the suspension, while on the inside, the Demio got materials of higher quality.

Mazda Demio


A new addition to the Mazda2 range is the inclusion of the 13-Skyactive engine that according to the company, offers the best consumption level in its class. This power unit benefits from direct fuel injection, the world’s highest compression of 14.0:1 and the proprietary “i-stop” stop/start system. In addition, it also packs some sort of technology called i-DM, which stands for intelligent Drive Master and not only makes the car more economical but it also makes the driving experience more enjoyable.

Mazda Demio


As standard, the Mazda Demio comes with 14-inch alloy wheels or bigger 16-inch rims for the Sport edition along with Dynamic Stability Control that sports Traction Control System.

The Japanese automaker estimates that 60% of the units that will be sold will have the aforementioned 13-Skyactive engine.

Source: Mazda via Carscoop

Mazda2 Gets New 1.3-liter SKYACTIV-G Engine

Mazda SKYACTIV-G 1.3-liter Engine

You’re probably wondering what the big deal is if the Mazda2 will soon get a new engine. Well, this 1.3-liter direct-injection SKYACTIV-G that generates 84 PS (62 kW) and 112 Nm of torque will allow the Mazda2 to do 70 mpg (3.3 liters / 100 km)!

This new engine was unveiled by the Japanese automaker at the Automotive Engineering Exposition and benefits from the SKYACTIV technology that includes special piston cavities for an improved optimization of the combustion process, along with multi-hole injectors that provide a more precise fuel mixture.

It will be used for the first time on the facelifted version of the JDM Mazda Demio model (Japan only), which is sold as the Mazda2 in the rest of the world. This naturally-aspirated power unit manages to achieve an impressive compression ratio of 14.0:1.

The SKYACTIV technology developed by Mazda is part of a next-gen group of features that promise to provide better fuel efficiency and improved performances, not only for the engine, but also for the transmission, chassis and body design.

Source: Mazda via WCF

2011 Mazda2 gets promoted through Facebook game DriverVille

2011 Mazda2 gets promoted through Facebook game DriverVille

Ford isn’t the only automaker trying to get in touch with the cool kids through social media websites like Facebook or Twitter, as Mazda has also revealed it is ‘hip’ (or whatever the kids are calling it these days) with the social movement.

The Japanese company decided to use a bold new way of promoting the 2011 Mazda2 compact: a dedicated Facebook game called DriverVille.

The application was developed by Frima, a Facebook game developer, and concentrates on you building your own street racer and customizing your ride in order to race against friends. Think of it as a Need For Speed for Facebook.

As you can imagine, it targets more casual gamers and Facebook users, like those who are already into other apps like FarmVille. It also heavily promotes the Mazda2, as well as the racing endeavors of the Japanese team.

More importantly however, besides the fun aspect of the game, is that the company is also holding sweepstakes, with prizes like 64GB iPod Touch devices, as well as the grand one, a new 2011 Mazda2.

If you want to check out DriverVille, as well as read more details about the competition, check out Mazda’s official Facebook page. While you’re at it, don’t forget to ‘Like’ our own RPMGO Facebook page (see what we did there?).

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Mazda Kazamai to be unveiled at Moscow

Mazda announced that on 26 August, at MIAS (Moscow International Auto Show), they’ll unveil their latest crossover, the Mazda Kazamai (Japanese for ‘swirling crosswinds’). he model is based on the new Zoom-Zoom technology which balances three key factors: a sporty driving style, an ecological engine and safety and was inspired by other concepts like Nagare, Ryuga, Hakaze, Taiki and Furai.

The sporty Kazamai is designed to be a dynamic and fun-to-drive car, with four wheel drive and a direct injection engine. Although the roof is very straight and low, making the car small, it will be equipped with 22 inch wheels. Kazamai will be presented along with the SUV CX-9 – which is „2008 North American Truck of the Year”. Complete information will be available immediately after Mazda’s press conference at 10:15 a.m. local time, on August 26 at the Mazda stand.

Mazda2 three-doors pricing announced (UK)

Mazda started selling the Mazda2 five-door version back in Septmber and managed to sell 7,000 units, which raised Mazda’s share of the small car market in 2008 to 2.4 per cent. Today, Mazda UK announced the pricing for the new Mazda2 three-door version, which made its debut in March, at the Geneva Motor Show.

Pricing for the new car will start at £7,999 for the 1.3 liter petrol engine, which develops 75 hp. The most expensive version, the 103 hp 1.5 Sport starts at £11,399. Below you have a table with the pricing for all versions.

Mark Cameron, Mazda UK marketing director said that “the demand for the new Mazda2 5dr has been greater than we anticipated and the arrival of the new three-door model, with its special appeal to a different group of consumers, will accelerate sales to a much higher level”.

3dr

Power
(ps)

Estimated
‘On the road’

Retail

CO2 Emissions  (g/km)

Road Fund
Licence Band

 Insurance

Group

1.3 TS

  75

  £7,999

 129

C

3E

1.3 TS2

  86

  £9,509

129

C

4E

1.5 Sport

103

£11,399

140

C

5E

Diesel

         
1.4D TS

68

  £8,999

114

B

3E

1.4D TS2

68

£10,504

114

B

3E

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2008 World Car of the Year winners announced

Today, the 2008 World Car of the Year awards winners were announced. The cars were nominated for four categories, Overall Car of the Year, World Design of the Year, World Performance Car and World Green Car and the winners were voted by 47 journalists from 24 countries throughout the world.

The winner of the Overall Car of the Year award was the Mazda2, followed by the new Ford Mondeo and the Mercedes Benz C Class. The Mazda2 also came in second at the World Design of the Year, where the winner was the Audi R8 and the third place went to the Volvo C30. The Audi R8 also won in the World Performance Car section, followed by the Audi S5 Coupe and the new BMW M3. The fourth award, for the World Green Car was won by the BMW 118d with Efficient Dynamics followed by the SmartForTwo cdi and the Volkswagen Passat 1.9 TDI BlueMotion.

So, we can say that the big winners were the Audi R8, with two awards, and the Mazda2, which won the main category and also came in second at another. The winners of the second and third place in each category are ok, though we don’t really dig the Volvo C30 as a great design.

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Geneva 2008: Mazda2 three-door makes world debut

One year after the five-door version of the Mazda2 debuted here at Geneva, now it’s time for the Mazda2 three-door version to be presented in world premiere at the Swiss show. The car presented at the Mazda stand looks good especially in the red mica color (like the Mazda Ryuga concept presented last year at Detroit) and with the exterior sports package featuring lowered suspension, wider tread, projector-type headlamps and 16-inch painted wheels. On the interior, the car has also sporty accents, with Recaro® seats in racy red and black two-tone, matching red stitching on the leather steering wheel leather inserts and panels on the door trims.

Under the hood, the Mazda2 three-door hatchback will be available with the same engines as the ?ve-door hatchback:
• MZR 1.5-litre petrol with maximum power of 76 kW/103 PS at 6,000 rpm, maximum torque of 137 Nm at 4,000 rpm
• MZR 1.5-litre uses only 5.9 litres of fuel per 100 km (combined), produces just 140 g/km of CO 2
• MZR 1.3-litre Standard Power version with maximum power of 55 kW/75 PS at 6,000 rpm, maximum torque of 121 Nm at 3,500 rpm
• MZR 1.3-litre High Power version with maximum output of 63 kW/86 PS at 6,000 rpm, maximum torque of 122 Nm at 3,500 rpm
• Both derivatives of the MZR 1.3-litre petrol use just 5.4 litres of fuel per 100 km (combined) and produce just 129 g/km of CO 2
• MZ-CD 1.4-litre common-rail turbo diesel engine with maximum power of 50 kW/68 PS at 4,000 rpm and 160 Nm of torque at a low 2,000 rpm for lively driving fun
• MZ-CD 1.4-litre uses just 4.3 litres fuel per 100 km (combined) and produces a very low 114 g/km of CO 2
• Five-speed manual transmission standard for all engines

For more details and a complete photo gallery, click on the ‘Read More’ link below.

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100,000 Mazda2 sold in only 8 months

Yesterday, Mazda made a press release in which announced that the 100,000th Mazda2 (called Mazda Demio, for the Japanese market), with only 8 month passed since the car debuted, in May 2007. Mazda’s competitor in the small car class did a really good job and the 31 international awards prove that. Last year was also a very good one for Mazda in Europe, the Japanese producer managing to sell 311,247 units here, its highest volume since 1991. This is also due to Mazda2′s success, 12,591 units being sold in just four months.

Read the full press release after the jump.

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Mazda 2 Sedan world debut in China

Earlier today we’ve presented the Ford Verve Sedan concept which made its world debut at the Guangzhou Motor Show in China and here’s another B-segment sedan which was introduced here, the Mazda 2 Sedan. The car will be produced in China, where it will enter the market in the first half of 2008 and Mazda has its hopes real high with this model.

Here’s what Noriaki Yamada, President and COO of Mazda Motor China said: “By introducing the four-door sedan we will have completed our product launches in the B, C and CD segments, which represent the three major Chinese vehicle classes.” So, what do you think about the Mazda 2? Which one do you think it’ll have more success, this one or the Ford Verve? Express your opinion here.
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