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Seat, Heading To The Chinese Market

2011 Seat Leon Cupra R

The Spanish automaker Seat, part of the Volkswagen Group, will make its first appearance in China at the Shanghai Motor Show which will take place next month. The company expects to start selling cars there from early next year. The first commercialized models will be the Cupra versions of the Ibiza and Leon, made in the factory at Martorell, near Barcelona.

In the following years, Seat might open up a factory in China but this first step into Asian territory is part of a drive to increase production at the aforementioned Martorell plant, which makes less than 500,000 cars annually. Last year, the factory generated losses consisting of 311 million Euros.

In 2010 Seat regained its position as market leader in its homeland after a pause of 31 years, but the overall car sales dropped by 40%. Taking into consideration that the Spanish car manufacturer will certainly not see a fast recovery in its core markets, they need to expand beyond Europe’s borders. At the moment they only sell cars (outside Europe) in Mexico, where the company has been somewhat successful with the old-generation Cordoba and the recent Ibiza model. The company hopes to use the Mexican market as a launch pad for other Central American countries.

Source: Autocar.co.uk

2008 Paris Special: Seat Ibiza Cupra makes world debut

Beside the ‘new’ Exeo, at the Paris Motor Show, Volkswagen’s Spanish brand, Seat, has presented its latest addition to the Ibiza range, the sporty Seat Ibiza Cupra. The car is powered by a brand new twin charged 1.4 TSI engine that delivers 180 hp and 250 Nm of torque at 1,750-4,500 rpm. Mated to a seven-speed DSG gearbox, the engine takes the Ibiza Cupra from 0 to 100 km/h (62 mph) in 7.5 seconds and up to a top speed of 225 km/h (140 mph). Fuel consumption is estimated at 6.7 litres/100 km (35 US mpg), while CO2 emissions are at 159 g/km.

The Cupra has a lot of sporty elements, such as a more aggressive body kit that includes a newly-designed bumper and integrated spoiler featuring large air intakes, new U-shaped air vents beneath the newly-designed honeycomb grille, black badges on the front bumper, the word “CUPRA” on the left and 17? five arm double-spoke alloy wheels. The interior features shiny black elements on the dashboard, a more sporty three-spoke steering wheel with the “CUPRA” logo, paddles forl the 7-speed DSG gearbox, two newly-designed instrument dials, new sporty seats with black upholstery and the “CUPRA” logo on the backrest.

For more info about the new Seat Ibiza Cupra, check out the official press release. Also, enjoy the photos we took at the Paris show!

Photo Gallery: The new Seat Ibiza Cupra at the Paris Motor Show

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Ibiza Cupra and Ecomotive versions to debut at Paris

Today Seat announced that the Ibiza range will get two new members, the Cupra and Ecomotive versions. The Ibiza Cupra will get a more sporty bodykit, with newly designed bumper, featuring the air intake vents surrounding the central grille, prominent shoulders that house the rear lights, newly designed, centrally placed trapezoid tailpipe plus 17” alloy wheels, while the interior features Cupra suspension, Cupra sports seats and aluminium pedals. Under the hood, the Cupra will get a new version of the 1.4 TSI engine which now delivers 180 hp and is mated to a seven speed DSG gearbox with steering wheel shift-paddles.

The second addition to the Ibiza range will be the Seat Ibiza Ecomotive, which will be equipped with the 80 hp 1.4 TDI engine with DPF particulate filter, which keeps the CO2 emissions level at only 99 g/km and allows customers to save on registration tax. To achieve better mileage and lower emissions the Ecomotive has an improved bodykit with new closed front grille and new rear spoiler that reduce resistance and new 14” wheels with hubcaps.

Both models will be manufactured at the Seat plant in Martorell near Barcelona and will debut at October’s Paris Motor Show.

More photos of both cars after the jump. (more…)