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Video: BMW presents Joy is futureproof ad, showcases the EfficientDynamics strategy

Video: BMW presents Joy is futureproof ad, showcases the EfficientDynamics strategy

Audi isn’t the only carmaker who is churning out ads these days, as BMW opted to showcase its EfficientDynamics strategy with a new commercial in its “Joy is BMW” series.

This specific video tackles the technologies presented in the BMW Vision EfficientDynamics concept and how they are incorporated in all of the current Bavarian models.

Hit the jump
to enjoy this great commercial from BMW.

Source: EGMCarTech


One Response to Video: BMW presents Joy is futureproof ad, showcases the EfficientDynamics strategy

  1. Andra says:

    Great commercial and great philosophy behind BMW Vision concept. I love that concept almost as much as I love the DB9.

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