VW, Not Giving Up On Alfa Romeo
VW has been trying for a while to buy Alfa Romeo but the CEO of Fiat-Chrysler, Sergio Marchionne, said no more than once. This time around, the VW Group s offering a little incentive in proposing that the Alfa Romeo marquee under the German group umbrella will benefit from engines borrowed from Porsche. To be more specific, a new 4-cylinder power unit that Porsche is developing for an entry-level roadster that will be placed under the Boxster.
However, a spokesperson for the Fiat Group said to Autocar, “we shut the door in their (VW’s) faces and now they’re trying to get in the window.” Just a few weeks ago at the 81st edition of the Geneva Motor Show, Ferdinand Piech who is the Chairman of Volkswagen AG, said that they will quadruple Alfa’s sales to 400,000 units within 5 years if they could purchase it.
The Fiat Group and Sergio Marchionne have consistently affirmed that the Alfa Romeo brand is not for sale. More than that, Fiat is even planning to bring the Alfa brand to the North American market in the years to come.
Post tags: Tags: Alfa Romeo, Volkswagen