Ratan Tata, Tata Motor’s boss, has very ambitious plans for the Nano, the $2,000 car which was officially introduced this March, but created a lot of buzz ever since the first details about the project were announced. According to Mr. Tata, we might see the Nano in the United States within two years, priced at $2,300. “It will need to meet all emission and crash standards and so we hope in the next two years we will be offering such a vehicle in the U.S,” Ratan Tata told a panel at the Cornell Global Forum on Sustainable Global Enterprise late Wednesday. There’s also an European version of the Nano, which is scheduled to debut on the ‘old continent’ in 2011.
So, will the $2,300 price tag and the 65 mpg fuel consumption be enough to bring the Tata Nano success in more developed markets than India, for example? It’s hard to say now, not to mention in two years, because a lot can happen until then. And even though I’m a fan of the Indian project, I’m a little skeptical about it making it on markets like the United States or Europe, but who knows we’ll just have to wait and see.
[Source: CNN]
