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Chrysler’s latest ad for this year’s edition of the Super Bowl is both inspiring and clever. If you are not new to the automotive world you probably know that the last couple of years for the U.S. industry have been very difficult. Chrysler considers that much like the halftime of the Super Bowl, the Detroit car industry is at its own half time right now and they consider that all that matters is to look forward and find a way to may it work. With a true American as symbol.

Progress has already been made if we look at the sales figures from last year. With new and exciting products launched, the car industry in Detroit and all over the world is waiting for the second half which promises to be better than the first one. Let’s hope that the people who work in this domain will not lose their jobs and everything will go back to normal as it was before the financial crisis.

Post tags: Tags: Ads, Chrysler, imported from detroit, super bowl

We always liked a clever ad, regardless of the product it was designed for. One of the newest ones comes from Toyota which have come up with a great way to promote the latest generation of the Camry. What they did is reinvent the Camry and after that come up with a couple of other things that would make our lives a lot better.

From police officers that do massages, curtains made from pizza to rain that makes us skinny, it is a clever method to promote how Toyota thinks that they have reinvented the automobile with the launch of the latest Camry.

Post tags: Tags: Ads, toyota camry

Designing a brand new car is never an easy thing to do but the people from Hyundai have their own sources of inspiration. In one of their latest ads we find out how a designer who’s having problems coming up with a new model is helped by his co-workers to create the next successful model. This recipe really seems to work if we look at the company’s recent years when they have launched a couple of highly successful models that boost sales tremendously.

Here’s how cars are made, the Hyundai style.

Post tags: Tags: Ads, Hyundai

The automotive industry uses marketing and advertising a lot. It’s one of the most powerful industries, and one of the richest ones too. So, their investment in this area is accordingly. They try to impress, they try to be creative, they want to get people’s attention to their cars, and they try to build a brand, engagement and loyalty. And they succeed into doing that.

This time, our attention was gotten by Volkswagen, with its new ad campaigns in South Africa and in Netherlands. Here they are:

Ad for Volkswagen’s new 2011 Jetta, in South Africa:

Ad for Volkswagen Fanwagen, in Netherlands:

We would like to find out your opinion about these ads, whether you like them or not! Share it in the comment box bellow!

[Youtube]

Post tags: Tags: ad campaign, Ads, car ad campaigns, Volkswagen

2012 U.S.-spec Toyota Yaris

If you’re no stranger to YouTube, it means that you’ve probably seen a bunch of unboxing videos of various products like mobile phones, laptops, video game consoles and other products. It’s a good way of finding more about a certain product and why not, a method of showing off your latest purchase. What you certainly haven’t seen is an unboxing of a car.

The first people that managed to do this were the guys from Toyota who had the idea of making an unboxing video for their 2012 Yaris. Of course, by Toyota we mean the advertising agency that they hired. Although this isn’t what you would consider to be an original idea, the end result is excellent. As mentioned in the title, what we see is an actual unboxing of the company’s model.

The new Yaris comes in a box that has instructions imprinted on it so that the customers can easily remove it. The first thing the person in this video finds after removing the box is the key of the car and after that he starts reading the gigantic manual. On the front page of this manual it says that this is a car and after that we learn about some of the “features” of the Yaris, like seats which make driving the car more comfortable, along with a “honkable horn” for communicating with other people.

If you ever wondered if you can put your burrito inside the glove box, you’ll be happy to hear that the 2012MY Yaris has one so you won’t starve while on the road. Speaking of the road, you’ll be driving on round wheels, yet another feature of the car, along with the windows that “go up and down”. The back of the car is spacious enough to hold a “gigantic silica packet” while the steering wheel has the appropriate size.

This unboxing has been done by Adam Frucci, who indirectly points out that although this car is so small that it fits inside a box, it still manages to offer enough cargo space and has all the rest of the features that you would expect from a modern car, including here an USB port in the aforementioned glovebox where you can store your food.

The new Yaris is going to be available in both 3- and 5-door body styles while clients will be able to choose from one of the following three engines: a 1.0-liter gasoline unit, a beefier 1.33-liter and a 1.4-liter D-4D turbodiesel. The first one produces 68 hp and has a peak torque of 68 lb.-ft while fuel economy is rated to be 58.9 mpg. The 1.33-liter power unit develops 98 hp and 92 lb.-ft of torque and can return 56.5 mpg when mated to the Multidrive S gearbox. The diesel engine features a diesel particulate filter as standard and generates 89 hp and a peak torque of 151 lb.-ft. Linked to a 6-speed manual transmission, the 2012 Yaris returns 72.4 mpg.

Without any doubt, it is one of the best ads for a car we’ve seen in the last period and it perfectly points out some of the strengths of the 2012 Toyota Yaris, without having to include malicious references to other rivals in this segment, a habit you’ve probably noticed among the German automakers.

Post tags: Tags: 2012 toyota yaris, Ads, Toyota, toyota yaris

[youtube width=”440″ height=”260″]http://www.youtube.com/watch?v=O-Lq3mHgNOI[/youtube]

The German automaker Porsche has launched a new ad commercial campaign in the United States that tries to attempt to change the company’s image in the eyes of American customers. This new advert aims to show that a Porsche is much more than a sports car.

This TV ad shows the Porsche Cayman / 911 as a snowmobile, pickup truck, getaway car and my personal favorite, as a school bus. The main idea behind this clever ad is to show that the automaker’s cars are also fit for day-to-day use.

Source: Porsche

Post tags: Tags: Ads, Porsche




After the heart warming Polar Bear ad for the Nissan Leaf electric vehicle, Nissan has followed up with a new commercial, showcasing the innovations it has implemented all across the range, not just in the Leaf.

Narrated by the same Robert Downey Jr., the ad is quite good, and seamlessly goes from the keyless entry tech on a crossover like the new Murano to the step in the Pathfinder’s rear bumper or the Leaf’s seats which were made from recycled plastic bottles.

Check it the new Nissan Innovations ad after the jump.
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Post tags: Tags: Ads, commercial, innovation, Nissan, nissan 370z, nissan juke, nissan leaf, nissan-murano, Video




GM wants to really capture the compact segment in its home country. It’s main weapon is the new Chevrolet Cruze sedan, which is already being shipped to dealerships as we speak.

Marketing is now being kicked into overdrive for the compact sedan, and the US carmaker has already revealed two ads. The first, New Kid, showcases just how many features the new Cruze packs as opposed to its rivals and to its whole segment.

The second gets more specific, targeting the current compact top dog, the Toyota Corolla. In it, Chevrolet highlights a few things the Cruze has standard, as opposed to the Corolla’s optional features.

Both are narrated by actor Tim Allen and are worth a view, check them out after the jump.
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Post tags: Tags: Ads, Chevrolet, chevrolet cruze, commercial, General Motors, gm, Video




Nissan is really betting big on its Leaf all-electric vehicle, and has decided to release a brand new commercial, designed to tug on the heart strings of every eco-friendly person out there.

In the new ad called simply ‘Polar Bear’, Nissan shows just how a melting ice cap forces a polar bear to change its natural habitat, and reach a lovely suburban setting where an owner of a new Leaf resides.

The ad is very well done and definitely worth a watch. Check it out after the jump.
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Post tags: Tags: Ads, commercial, Electric Vehicles, Nissan, nissan leaf, Video




Toyota, like any automaker which wants to really succeed in the USA, has its own race cars in the Nascar championship, specifically the Camry Cup Car models.

Now, in order to win even more fans, it has launched a special ‘Sponsafier’ campaign, where people can create their own custom designs for the Toyota Camry Nascar racer. Besides seeing your design trade paint on the track, a lot of other prizes are also available.

Of course, a series of ads were also revealed, in order to promote the campaign. This time though, Toyota has seemingly struck gold, as the commercials are quite funny and entertaining.

Hit the jump to see some of the ads and then go to the Sponsafier website to design your own Toyota Nascar racer.
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Post tags: Tags: Ads, marketing, Motorsport, nascar, sponsafier, Toyota, toyota camry, Video




Mercedes-Benz wants to recreate its brand image, as well as highlight its new long term strategy which will see a lot of new vehicles developed and launched in the next few years.

As such, the German company has revealed a new marketing campaign, complete with a new slogan: “The best or nothing.”

In order to drive the point home, two ads have been revealed. While the two are largely the same, they both highlight Mercedes’ long road, from its origins with its founder, Gottlieb Daimler, to the present, where fresh concepts and new models have been revealed.

Hit the jump to check out the two new ads for Mercedes-Benz.
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Post tags: Tags: Ads, daimler, history, marketing, mercedes, Mercedes-Benz, Video




Top Gear is by far one of the most loved car shows *Clarkson voice* … in the world.

That’s why Hyundai decided to use Top Gear’s popularity and released two new ads for its ix35 (or Tucson, in the US) crossover, which are airing in South Africa during the World Cup.

The ads showcase a new car show, Top Deer, hosted by a wildebeest, a hamster and a turtle. The show’s tame racing driver isn’t the Stig, but a deer called The Stag.

In the two ads, the new Hyundai ix35 is put through its paces, on the track against the Stag and at the hooves of the wildebeest.

Hit the jump to check out the hilarious videos.
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Post tags: Tags: Ads, crossover, humor, Hyundai, hyundai ix35, hyundai tucson, parody, Top Gear, Video




Ford is definitely pulling out all the stops to promote its Fiesta model ahead of its US launch this summer. We’ve seen marketing on Twitter, Facebook and all over the TV.

Now, the company is sharing a few YouTube videos of ‘practical’ tests involving the Fiesta. The newest one involves the tiny compact hatchback taking on a another car.

What car might that be? It’s ‘nearest’ rival, the Lamborghini Gallardo. No, we’re not kidding, the Blue Oval took its petite hatchback and challenged the V10-powered Lambo in a series of tests.

While the drag race was won by the Gallardo, the other tests weren’t that easy. Hit the jump and check out the video of the Ford Fiesta versus the Lamborghini Gallardo.
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Post tags: Tags: Ads, comparison, Ford, ford-fiesta, Lamborghini, lamborghini-gallardo, Video




It seems Audi isn’t the only carmaker set to promote one of its new models with a star from the USA, as Alfa Romeo has just announced that Pulp Fiction or Kill Bill actress Uma Thurman will be starring alongside the new Giulietta hatchback in a series of ads, filmed in the USA.

It seems that the lovely actress will be using her talents to evoke five different types of personalities, all encompassed by the stunning new Giulietta. Alfa says that Uma Thurman can really highlight the multiple characteristics of the new hatch, from sporty, to comfy and anything in between.

The ad campaign will start airing in Italy on May 16, so until then we can only dream of how the lovely Hollywood actress will interact with the lovely Italian hatchback.

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Post tags: Tags: Ads, Alfa Romeo, alfa romeo giulietta, hatchback, marketing, uma thurman




The 2011 Ford Mustang is set to take on the tough muscle car market with two extremely impressive offerings.

While the new 5.0-liter V8 will no doubt impress plenty of nostalgics with new-found power and performance, the 3.6-liter V6 is also set to make the Mustang a potent model in the entry-level pony car segment.

Ford realized that its new engines are what everyone really wants, so it decided to unveil two new ads, each focusing on one engine, highlighting the new technology, reliability and, of course, power output.

If you love engines and the 2011 Ford Mustang, then kick back, hit the jump and enjoy these mighty impressive ads.
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Post tags: Tags: 2011 ford mustang, 2011 ford mustang v6, ad, Ads, Ford, ford-mustang, Video