ASTRA GTC – Man’s New Baby

Apparently, car manufacturers have totally gone crazy with their obsession for having creative marketing campaigns for their cars. This time, we got stuck with a rather strange campaign for ASTRA GTC car. What’s video’s idea? Men expecting! But not a real baby, but a “baby-car”. I guess at the beginning, the scenario did not look bad at all for women, but the entire landscape gradually changed the moment the new ASTRA GTC was revealed to the group of participants at the counseling session.

You should watch the video (the first from a series of episodes about ASTRA GTC):

Share your opinion about the campaign. Personally, I think it’s just wrong, but maybe it’s just me!

[Source: Youtube]

Post tags: Tags: astra gtc, marketing campaign