Award | RPMGO PR Section

Posted on May 8th, 2008 by admin

No Comments Category: Audi

Audi 2.0 TFSI wins “International Engine of the Year” Award for 2008

* Fourth award in a row for Audi 2.0 TFSI four-cylinder engine * More than a million ordered by customers to date

* 2.0 TFSI now available with 200kW (272 hp) in Audi TTS

A specialist jury made up of 65 respected automotive journalists from 32 countries has voted the 2.0 TFSI winner of the 1.8-litre to 2-litre category at the International Engine of the Year Awards for the fourth year in a row.

International Engine of the Year jury members felt that the Audi-developed 2.0 TFSI engine is „the benchmark for efficiency and performance in its category” and “a great example of an engine that’s so flexible it can deliver the right solutions for a variety of different vehicles”.

Audi was the first manufacturer in the world to combine petrol direct injection with turbocharging in volume production. The 2.0 TFSI embarked on its success story in 2004, when it was first fitted to the Audi A3 Sportback. Since then, more than a million 2.0 TFSI engines have been ordered by customers in a variety of models.

The latest and most powerful version of this award-winning engine is fitted to the new Audi TTS Coupe and Roadster. Developing an awesome 200 kW (272 hp), this engine can catapult a TTS Coupe fitted with the optional S tronic dual-clutch transmission from 0 to 100 km/h (62.14 mph) in just 5.2 seconds. Yet it can also deliver an average fuel consumption of 7.9 l/100 km (29.77 mpg US).

The 2.0 TFSI engine is also available in the Audi TT Coupe and Roadster, S3, A4 Cabriolet, and A6 sedan and Avant models in three output versions: 125 kW (170 hp), 147 kW (200 hp) and 195 kW (265 hp).

Posted on Apr 16th, 2008 by admin

No Comments Category: Mercedes Benz

The highly regarded “Motor Presse Club” has awarded the author prize 2008 to the book “sideways. a smart art project” which was recently presented. The distinguished jury of the “MPC car book prize” awards this special prize every year for outstanding literary achievement in the field of car books.

For the award-winning book, smart and the publishing house “Gestalten Verlag Berlin” asked artists to submit contributions on the subject of the environment and smart. More than 100 creative professionals from around the world from the fields of photography, graphic design, painting, architecture and fashion styling present their artistic works on 248 pages. They tackle the question of ecology and mobility and provide fresh and thought-provoking ideas. smart has been concerned with the question of how urban mobility can be made environmentally compatible since the birth of the brand. This book from smart – for years the car make with the production vehicle boasting the lowest CO2 emissions worldwide – shows that environmental considerations can be approached hand in hand with good aesthetic design.

The Motor Presse Club e.V. (MPC) is an association of journalists, publicists and industry employees. The association has close contacts with press, radio and television which enables it to support non-profit-making objectives concerning all aspects of cars, technology and traffic. The organisation awards the “MPC car book prize” every year in five categories and also the highly coveted author prize – which the makers of the new smart book were able to take home this year. This year the jury included well-known personalities such as Chris Bangle (head designer at BMW), Prof. Dr. Florian Hufnagel (Director Pinakothek der Moderne, Design), Holger Jung (advertising agency Jung von Matt), Wolfgang Peters (FAZ) and Michael Ramstetter (editor-in chief ADAC Motorwelt).

“sideways” was officially presented within the framework of the US market launch in New York in March 2008 and it is available from the publisher dgv and in book stores at a price of € 29.90.

Posted on Apr 10th, 2008 by admin

No Comments Category: BMW

Woodcliff Lake, NJ – April 10, 2008… In recognition of its innovative interactive dealer kiosk, BMW of North America received a gold Outstanding Merchandising Award (OMA) for “Best Permanent Display” during a special ceremony held at Global Shop-the U.S.’s largest marketing-at-retail trade show-in Chicago. The OMAs are one of the most prestigious and sought-after awards in the marketing-at-retail industry.
“It is an honor to receive the 2008 Outstanding Merchandising Award for our interactive dealer kiosk,” said Jack Pitney, Vice President, Marketing at BMW of North America. “BMW likes to be just as innovative in our marketing strategies as we are in the designs of our vehicles. So it was imperative that our display provided the perfect balance of interactivity and information to effectively capture the attention of consumers-all in a style typical of BMW.”

The award-winning kiosk features a sleek BMW-like design, a 46″ Sony Bravia LCD screen with a wireless keyboard and over 3 hours of interactive content, including: more than one-hundred short high definition videos and graphic animations about every aspect of BMW (exciting footage of the new M3 and X6, competitive comparisons, European delivery, night vision, dynamic stability control, innovative BMW technology); and information about safety, accessories, the BMW Golf Championship, upcoming events and much more.

Once “inside the system” viewers can get first-hand information about a specific BMW vehicle or any other topic that interests them. Client advisors also frequently use the system to visually explain safety, technology or other features the customer experienced during a test-drive. The kiosks are connected via high-speed T-1 lines and are constantly updated as new material becomes available.

Over 560 entrants representing the best of the marketing-at-retail industry entered this year’s contest.