BMW definitely has one of the best marketing teams in the whole world. They also work with the best advertising, PR and branding agencies all over the planet, building intense and captivating campaigns for their products. But the thing I like about BMW the most is the passion and refinement they embed in all of their campaigns.
Take the new BMW i trailer for example. The music for the new BMW i brand trailer was especially created by renowned Hollywood composer, Abel Korzeniowski. The shots are perfect, the flow of the video is flawless. It’s really a great experience.
“The whole BMW i concept really inspired me. It’s not just about a car, it’s a new concept for living – how we use our resources, how we use things,”
explained Abel Korzeniowski.
“You get the impression of a new but familiar technology, not a classic invention, but a very human technology. Just like the message ‘Born Electric’”.
We couldn’t agree more. Enjoy this beautiful trailer for what will be two fantastic city cars!
The exclusive BMW i composition for the new brand film was recorded at the legendary Abbey Road Studios in London with a full orchestra. The trailer was directed by Christoph Deja of the Munich-based agency ByLauterbach.
2013 is going to be an important year for BMW as they are going to launch their first i-branded models: the i3 and the hot i8. The first one will feature a light yet very resilient CFRP body structure and it will have a chassis made out of aluminum. The German automaker says that the car will have a curb weight of 1270 kg, which is 265 kg more than the entry-level Mini One.
The 5-door i3 is going to measure 3845 mm (length), 2011 mm (width) and 1537 mm (height), making it 120 mm longer, 326 mm wider and 132 mm higher than the Mini One. It will have a 105 mm longer wheelbase, measuring 2570 mm as well as wider tracks, making it bigger than the Mini but at the same time smaller than any of the models that wear the BMW badge.
The company has stated that the car’s center of gravity will be lower in comparison to the 1-Series thanks to the fact that the liquid-cooled battery, which is a lithium-ion unit, will be installed within the central section of the floor. While the i8 will be a hybrid, the smaller i3 is going to be an all electric car and its durability is tested at the moment in a fleet of 1-Series Active-E prototypes.
The BMW i3 is going to feature a compact electric motor which will be installed over the rear axle and it will draw its energy from the battery in order to provide drive for the wheels in the back through a 6-speed gearbox. The car’s engine will output 168 hp and 184 lb.-ft of torque, which should be enough for a 0-37 mph time of 3.9 seconds and a 0-62 mph sprint in 7.9 seconds, which is just about the same as the 118d. For protecting the charge of the battery, the BMW i3 will be limited to a top speed of 93 mph.
The German automaker has mentioned that recharging the batteries takes six hours when using a conventional 220v and it needs only one hour in order to fill the battery at 80% of their capacity. The overall range of the i3 is estimated to be between 80 and 100 miles, but BMW has said that the car will be available with a range extender powertrain for those that need to take longer journeys.
No word about the capacity of this gasoline engine but what we can tell you is that it will be installed along with the electric motor at the rear axle and it will be used for powering a generator that will maintain the battery charge. This engine won’t provide direct drive for the wheels in the back as opposed to the one in the sportier i8, which means that it will only serve to generate the necessary electricity for running the electric motor.
Moving on to the aforementioned i8 model, this one is also set to go on sale in 2013 and it will feature an all-new gasoline-electric hybrid configuration, which will allow the driver to choose between running the car on electric mode or a combination of the traditional combustion engine and the electric motor.
The i8 won’t feature the 1.5-liter 3-cylinder diesel power unit that we saw in the Vision ED concept as the German engineers have opted for a 1.5-liter gasoline engine with direct-injection, which will be found in the next generation of the Mini lineup as well as the FWD 1-Series which will be launched sometime in 2014.
This engine is going to output 220 hp and a peak torque of 221 lb.-ft and will work in tandem with an electric motor that provides 129 hp and 184 lb.-ft, creating a total output of 349 hp and 405 lb.-ft. Just like the Vision ED concept, the i8’s gasoline engine is going to be installed at the rear and it will drive the wheels in the back through a dual-clutch gearbox while the electric motor is mounted up front and provides juice for the front wheels via a twin-speed transmission.
The BMW i8 will be able to drive on electric mode for a distance of up to 20 miles and after that the gasoline engine will kick in. It will have a 0-62 mph sprint time of just 4.6 seconds, which is 0.3 quicker than the hot M3 coupe. It will need only 4.0 seconds to reach 75 mph from 50, on its way to an impressive top speed of 155 mph.
One of the major reasons why the i8 is going to be so fast is due to its low curb weight of approximately 1480 kg, providing a power-to-weight ratio of 236 hp / tone. They managed to keep the weight down to a minimum by using CFRP – carbonfibre reinforced plastic. Aside from this, BMW has implemented a very low aerodynamic and mechanical drag, which should be enough for a combined fuel economy of 104 mpg (UK) and CO2 emissions of only 66 g/km.
Taking into consideration that this will be a hybrid car, it will need a smaller battery in comparison to the all-electric i3 we’ve talked about. Charging time for this unit will be of about 105 minutes.
As far as the dimensions are concerned, we can compare the i8 with the coupe version of the 3-Series as it measures 4632 mm in length, 1955 mm in width and 1280 mm in height. The car is expected to have a 50:50 weight distribution and its center of gravity will be the lowest in all BMW’s current lineup. No details have been released as far as the overall range is concerned, but according to insiders the BMW i8 will be able to drive up to 400 miles, which is quite impressive.
Yesterday we’ve showed you some photos of the upcoming BMW i3 model, and now our colleges from Autoblog have managed to take a couple of spy shots with the i8 supercar. This batch of photos was taken in northern Sweden during some cold-winter testing.
The production model will be based on the Vision EfficientDynamics that made its first public appearance in 2009 at the Frankfurt Motor Show and will have a 2+2 seating. This supercar will be able to sprint to 60 mph in 4.8 seconds and its price tag will hover around the $200,000 mark.
Rumors say that the German automaker will ditch the diesel engine of the concept and chose a 4-cylinder turbocharged power unit to work in coordination with a hybrid system. This hardware combo will allow the i8 to do over 62 mpg. This is good news for US citizens as this model will most likely head stateside, whereas with the diesel one, chances would have been pretty slim.
BMW VED Concept
At the beginning of this week, the German automaker BMW announced the new “i” sub-brand that at first will roll out two cars: the i3 and the i8. According to AutoCar, the latter will not be available as a diesel-electric hybrid, as has been the case with the Vision EfficientDynamics concept prototype which will be the foundation of the new i8 supercar.
The BMW i8 will be launched sometime in 2013 and will be powered by a gas engine, instead of a diesel. The main reason behind this decision is that BMW wants to sell the car all over the world and diesel-powered cars are only popular in Europe.
Klaus Draeger, BMW’s head of research, didn’t say what engine will the i8 get, but regardless of the company’s choice, it will not be as efficient as the 3-cylinder turbodiesel that we saw on the Vision EfficientDynamics concept. That car had a 1.5-liter engine that produced 161 hp (163 PS / 120 kW) and 214 lb.-ft (290 Nm) of torque. Coupled with the electric motor, the VED had a total power output of 323 hp (328 PS / 241 kW) and did 62.5 mpg (3.76 liters / 100 km) and CO2 emissions of only 99 g/km.
BMW i3 & i8
At the beginning of this week, the German automaker BMW introduced its “i” sub-brand, along with the first two models that will go into production: the i3 and the i8. The first one was previously known as the Megacity Vehicle and it will have an electric power train. The model is going to be manufactured at BMW’s factory in Leipzig, Germany.
The i8 is based on the Vision EfficientDynamics concept and will be a plug-in hybrid car, offering both high-performance and low fuel consumption and CO2 emissions.
By 2013, BMW will create 800 jobs for rolling out these two models. The i3 and i8 represent a 400 million Euros investment in the Leipzig factory. Both of the cars will be built by a newly founded company, named BMW i Ventures, located in New York.