Facing a $327 million loss in 2006 on its luxury-car segment, it seems that Ford Motor Company plans on selling Volvo. One of the companies interested in acquiring Volvo is BMW. The German giant has been studying a possible purchase of Volvo and already had some informal talks with Ford about this, but nothing is official so far, one of Ford’s spokesman saying that they will not comment speculations so far.
Bought in 1999 for $6.5 billion, Volvo is one of the most promising companies in the luxury segment and would allow Ford to get some real money for it (apparently around $9 billion). One possible problem(or on the contrary, an important factor) is the fact that BMW and Volvo have different identities; while BMW tries to provide the ultimate driving experience, Volvo is known for producing some of the safest cars on the market. So all we have to do now is wait and see what happens, but lately all of these rumors about selling and buying companies were true.
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