If you are a fan of the new released Rolls-Royce Phantom, you might also enjoy the news that it was also created an iPhone app, which allows you to build your own fully-customized version of this luxury car. You have 44,000 exterior color options and you can chose any color shade you want just by using the device’s camera to take a picture and then take a sample of the wanted color and apply it to the virtual Phantom car. After the exterior, you can create the interior, making the wanted choices about pipping, wood grains and all the other details.
The app can be used for free from the App Store, which is quite nice, because any iPhone user, no matter if he affords or not this luxury car for real, can have its own Roll-Royce Phantom car virtually.
So, what do you think, is this app really useful for us or for the Roll-Royce brand?