cadillac v-series challenge – rpmGo.com



As you all know, today was General Motors’ Cadillac V-Series Challenge was held at the Monticello Motor Club in New York. This is where GM’s vice president and main PR man, Bob Lutz, put his honor where his words were and challenged any and all to beat the CTS-V in any sedan they could get on the market.

As expected, this interesting marketing stunt brought forward a lot of challengers to the claims of the CTS-V, but among them, a few cars were chosen, the most important being a BMW M3 and an M5 (the latter being driven by Michael from CarGuyDad and a Mitsubishi Lancer Evo X driven by Jalopnik‘s Wes Siler.

As expected, the race generated a huge amount of hype and debate, especially on Twitter, where everyone was talking about it (consider GM’s goal accomplished), and you could even follow the live tweets from the people involved (and from our account, so you’d better subscribe for future events).

But now the race is done and the results are in. As much as we rooted for our fellow colleagues in the automotive blogging business, both Wes and Michael were beaten by Lutz, and the M3, which managed a very good time, was beaten by GM’s engineer Aaron Link, which also drove a CTS-V.

The times were as follows: Wes Siler – 3:08; Michael – 3:05; Bob Lutz – 2:58; BMW M3 – 2:54; Cadillac CTS-V, driven by Aaron Link – 2:48; CTS-V driven by John Heinricy – 2:46. It turns out that out of the top 7 lap times, 6 of them were achieved by a CTS-V.

Lutz declared promptly after the race, via Cadillac’s Twitter account, that: “I’m pleased, the car is wonderful, the track is wonderful. I haven’t done this in 30 years. Young whipper-snappers showed me a thing or two. Let’s see them do this when they’re 77. I’m not complaining, the automatic [transmission’s] sport mode helped me a lot.”

Overall, it was an ingenious campaign from GM and one which should definitely be copied by other carmakers. Maybe next time we’ll send someone from our own team to fight them.

Post tags: Tags: bob-lutz, Cadillac, cadillac v-series challenge, cadillac-cts-v, General Motors, gm