Chevrolet looking globally for new Corvette design, wants younger buyers |

When any car fan thinks about the USA, the first things that come to mind are the iconic muscle cars, like the Mustang or Camaro, and the powerful Corvette. Their tough, aggressive design, coupled with the big engines under the bonnet, have impressed plenty of people, in North America and around the globe.

But at least for the Corvette, things aren’t pretty, as even though it has plenty of power, and a rather attractive design, sales are going downhill and the average buyer age is around 54. Even though Chevy loves its senior owners, it isn’t good overall.

That’s why GM is looking beyond US design bureaus for the next generation of the Corvette, and commissioned all of its studios to submit designs. According to GM’s vice president of global design, Ed Welburn, the new ‘Vette needs to be leaner and meaner, in order to combine harmoniously with the power it has.

This doesn’t mean we’re in for a radically different Corvette, as the quintessential design won’t be changed radically. Instead, a lot of improvements will be made, in order to satisfy the younger audience and cater to a more global market. Expenses won’t be cut on the inside either, as an improvement is necessary, according to Welburn.

While the current Corvette looks pretty good, at least in our opinion, a fresher and leaner take wouldn’t hurt. What do you think? Share your thoughts in a comment below.

Source: AutoWeek
Photo Source: Capt Kodak’s Flickr

Post tags : Chevrolet, chevrolet-corvette, design