Chevrolet now allows customers to build their own Corvette engine –

Customization is definitely an integral part of owning a car these days, with many people opting to order special accessories or options straight from the automaker itself.

Now, as part of a novel marketing method, General Motors is taking customization much further, and has announced that for the 2011 Chevrolet Corvette Z06 and ZR1, customers will be able to build the engines that will power their cars.

Yeah, that’s right, for a hefty price ($5,800 plus travel expenses to Detroit), you’ll be able to build your own LS7 or LS9 V8 engines, which will power your future Corvette.

Don’t go thinking GM will hand power tools to anybody without supervision, as a specialist from the Performance Build Center will be helping out the customer along the way, ensuring that the engine won’t blow up as soon as it is planted in the Corvette.

Interested to see how a 2011 Chevrolet Corvette engine is built? Then hit the jump and check out how a professional does it.

Source: Chevrolet

Post tags: Tags: 2011 chevrolet corvette, Chevrolet, chevrolet-corvette, chevrolet-corvette-z06, chevrolet-corvette-zr1, customization, General Motors, gm, production, Video