Chrysler backing away from Hemi badging, wants a more refined, green image –

Even though CNG or LPG-powered engines might not make it to the Chrysler range, the company needs to improve and promote a greener image.

As such, according to a recent report from the Wall Street Journal, Chrysler will begin removing the Hemi badging from most of its vehicles, in order to promote a classier attitude.

According to the report, for regular models like the 300C or the new 2010 Jeep Grand Cherokee, even though they are equipped with the 5.7-liter Hemi V8, all future marketing efforts will address it as simply a 5.7-liter V8. You’ll still be able to find Hemi badges on the outside of performance SRT8 models or on Ram trucks though, but you won’t see them on other models.

Instead, technologies like the Hemi’s Multi Displacement System, which improves fuel economy, will be marketed more aggressively, in order to highlight its eco-friendly attitude.

Still, even though you won’t find badges on the outside, the engine cover of the 5.7-liter V8 still wears a big HEMI cover, in order to please the hardcore fans.

Frankly, we’re a bit disappointed with Chrysler, as the Hemi badge made a lot of owners proud, and eliminating it might cause some issues. What do you think? Share your thoughts below.

Source: Wall Street Journal via Autoblog

Post tags: Tags: Chrysler, Dodge, Fiat, Green, hemi, Jeep, marketing, ram