Chrysler can't survive in current form, analyst says | Rpmgo.com



Chrysler has been riding a pretty slow but certain ascending trend ever since it entered under the ownership of Fiat, as the Italian company has been hard at work trimming down expenses and elaborating a concrete five-year plan for the true resurrection of the Pentastar carmaker.

But even with all the help it can get from Fiat, Chrysler still can’t survive in its current form, at least according to Bernstein Research analyst Max Warburton, who talked with Automotive News. He says that even though Chrysler might break even or produce a small profit this year, things are still looking bad in terms of its overall product lineup.

It seems that the light product portfolio, especially under the Chrysler brand, and because Fiat’s Sergio Marchionne plans to have the Pentastar at a 14% market share by 2014, Warburton says investors might be better off placing their money elsewhere.

His last bit of advice for Chrysler? “A slimming down of Chrysler to be just Ram, Jeep and a U.S. production base for Fiat.” Do you think he’s right? Share your thoughts about the troubled carmaker below.

Source: Automotive News via Autoblog

If you want to know every time we post great stuff like this one, you can follow us on Twitter, subscribe to our RSS Feed or subscribe by e-mail (don’t worry, we’re not going to spam you, we promise!


Post tags : analysist, Chrysler, Fiat, portfolio, sergio marchionne