Citroen C3 beeps. Beep beeps.

This is one of the cutest commercial I’ve seen in a while. Citroen makes an ad that encompasses the need of the contemporary driver to hear all the beeps and squeaks and clicks that make him feel safe and at ease.

We may not realize this every day, but all the little sounds the electric and mechanical devices we have around us make create an environment that’s both familiar and welcoming. If you don’t notice them every day it’s because you’ve grown accustomed to them, but it’s nice to notice them once in a while.


Leave a Reply