Fiat reportedly planning to merge Alfa Romeo, Abarth and Maserati | Rpmgo.com



Fiat definitely has quite a few brands to take care of, but a recent move in its corporate structure has generated a big rumor, according to which the Italian company is planning to merge Alfa Romeo, Abarth and Maserati under one single, sports-orientated sub-brand.

This rumor started when Abarth and Maserati CEO Harald Wester was also named the new boss over Alfa Romeo, and will try to improve the brand which hasn’t been doing so well in recent times, and make sure the launch of the new Giulietta hatchback goes off as smoothly as possible.

Frankly, I don’t believe such a move will actually happen, as Abarth is quite busy marketing popular versions of Fiat models, while Maserati is providing a classy alternative for those not in the market for a Ferrari. Hopefully Alfa will improve under Wester and become popular once more.

What do you believe? Share your thoughts below.

Source: Autocar

If you want to know every time we post great stuff like this one, you can follow us on Twitter, subscribe to our RSS Feed or subscribe by e-mail (don’t worry, we’re not going to spam you, we promise!


Post tags : abarth, Alfa Romeo, Fiat, Maserati