Honda and Nissan bosses admit Hyunday is a large threat |

While almost all of the worldwide automakers are recording big losses and forced to scale back manufacturing costs and make severe downsizes, there are a few ones which keep on growing by leaps and bounds both in sales and in popularity.

One such example is Hyundai, which has been in a steady upward trend for quite some time now, as many people have realized that even though the vehicles from the South Korean brand are cheap, they are also becoming more and more reliable and offer great quality.

The growth of Hyundai is also a reason for worry among many Japanese car makers, including Honda and Nissan, as the bosses of these two companies admitted that it is becoming harder and harder to compete with the South Korean brand, especially in the US, a territory where Japanese automakers were dominant.

“Hyundai is awesome,” said Honda CEO Takanobu Ito to The Associated Press. “They are undoubtedly a threat because their products are cheap, and the quality is improving.”

He was completed by Nissan’s senior vice president, Shiro Nakamura which said: “Hyundai is the biggest threat for the Japanese automakers. They have the technology, but they seem to have cheaper labour. We have to offer the equivalents of sushi, tempura and kaiseki to compete against Korean barbecue.”

What do you think of Hyundai these days? While it wasn’t very popular a few years ago, with new models in the i Series and continuous improvements in safety and quality, it will be a large player in the worldwide market.

Source: AutoEvolution

Post tags : Honda, Hyundai, japan, Nissan, south korea